:root{--charcoal:#1a1a1a;--pink:#e5195f;--pink-dark:#c1114e;--bg-alt:#f5f5f5;--text-body:#333;--border:#e5e5e5}*{box-sizing:border-box}html,body{margin:0;padding:0}body{color:var(--text-body);-webkit-font-smoothing:antialiased;background:#fff;font-family:Inter,system-ui,-apple-system,sans-serif;line-height:1.6}h1,h2,h3,h4{color:var(--charcoal);margin:0}p{margin:0 0 1em}.container{max-width:1120px;margin:0 auto;padding:0 24px}.section{padding:96px 0;scroll-margin-top:96px}.section--alt{background:var(--bg-alt)}.accent{color:var(--pink)}.kicker{color:var(--pink);text-transform:uppercase;letter-spacing:.08em;margin:0 0 16px;font-size:.8rem;font-weight:700}.section__headline{margin-bottom:24px;font-size:clamp(1.8rem,3.2vw,2.6rem);font-weight:800;line-height:1.15}.section__intro{max-width:760px;color:var(--text-body);margin-bottom:40px;font-size:1.05rem}.site-header{z-index:50;background:var(--charcoal);border-bottom:1px solid #ffffff14;position:sticky;top:0}.site-header__inner{justify-content:space-between;align-items:center;gap:16px;max-width:1120px;margin:0 auto;padding:16px 24px;display:flex}.site-header--light{border-bottom:1px solid var(--border);background:#fff}.site-header--light .site-logo:not(.site-logo--color){filter:invert(22%)sepia(89%)saturate(2647%)hue-rotate(323deg)brightness(91%)contrast(98%)}.site-header--light .site-header__client>span{color:#777}.site-header--light .site-header__client>div{border-left:1px solid var(--border);background:0 0;border-radius:0}.site-logo{width:auto;height:40px;display:block}.site-header__client{align-items:center;gap:10px;display:flex}.site-header__client>span{color:#ffffff9e;letter-spacing:.07em;text-transform:uppercase;font-size:.65rem;font-weight:800}.site-header__client>div{background:#fff;border-radius:3px;align-items:center;height:44px;padding:5px 10px;display:flex}.site-header__client img{object-fit:contain;width:auto;max-width:130px;height:34px;display:block}.site-header--centered .site-header__inner{justify-content:center}.site-header--light .site-header__inner{padding-top:12px;padding-bottom:12px}.site-header--light .site-logo{height:48px}.site-header--light .site-header__client{gap:14px}.site-header--light .site-header__client>div{width:220px;height:58px;padding:5px 0 5px 18px}.site-header--light .site-header__client img{max-width:190px;height:52px}.hero{background:#fff;padding-top:120px;padding-bottom:96px}.hero__inner{max-width:880px}.hero__headline{letter-spacing:-.01em;margin-bottom:24px;font-size:clamp(2.4rem,5.5vw,4rem);font-weight:800;line-height:1.08}.hero__sub{max-width:700px;color:var(--text-body);margin-bottom:40px;font-size:1.15rem}.launch-home{align-items:center;min-height:calc(100vh - 73px);display:flex}.launch-home .hero__inner{max-width:780px}.btn-cta{background:var(--pink);color:#fff;text-transform:uppercase;letter-spacing:.06em;cursor:pointer;border:none;border-radius:4px;align-items:center;gap:10px;padding:16px 28px;font-size:.85rem;font-weight:700;text-decoration:none;transition:background .15s;display:inline-flex}.btn-cta:hover{background:var(--pink-dark)}.btn-cta .arrow{transition:transform .15s}.btn-cta:hover .arrow{transform:translate(3px)}.table-scroll{-webkit-overflow-scrolling:touch;margin-bottom:8px;overflow-x:auto}.data-table{border-collapse:collapse;background:#fff;width:100%;min-width:640px}.data-table th{background:var(--charcoal);color:#fff;text-align:left;text-transform:uppercase;letter-spacing:.05em;padding:14px 16px;font-size:.78rem;font-weight:700}.data-table td{border-bottom:1px solid var(--border);vertical-align:top;padding:16px;font-size:.95rem}.proposal-options-table th:first-child,.proposal-options-table td:first-child{white-space:normal;width:220px}.data-table tbody tr:hover{background:#fafafa}.data-table .align-right{text-align:right}.cell-company__name{color:var(--charcoal);font-weight:700}.cell-company__role{color:#777;margin-top:2px;font-size:.82rem}.cell-persona__name{color:var(--charcoal);font-weight:700}.cell-persona__title{color:#777;margin-bottom:6px;font-size:.82rem}.read-more-link{color:var(--pink);cursor:pointer;background:0 0;border:none;align-items:center;gap:4px;margin-top:6px;padding:0;font-size:.85rem;font-weight:600;text-decoration:none;display:inline-flex}.read-more-link:hover{text-decoration:underline}.read-more-link .plus{font-weight:700}.icon-btn{border:1px solid var(--border);color:var(--pink);cursor:pointer;vertical-align:middle;background:0 0;border-radius:4px;justify-content:center;align-items:center;width:26px;height:26px;margin-left:8px;transition:background .15s,border-color .15s;display:inline-flex}.icon-btn:hover{border-color:var(--pink);background:#e5195f14}.cluster-grid{grid-template-columns:repeat(2,1fr);gap:24px;margin-bottom:40px;display:grid}.cluster-grid--3{grid-template-columns:repeat(3,1fr)}@media (max-width:780px){.cluster-grid--3{grid-template-columns:1fr}}.cluster-card{background:var(--bg-alt);border:1px solid var(--border);border-top:4px solid var(--pink);border-radius:6px;padding:28px}.cluster-card__title{margin-bottom:16px;font-size:1.15rem;font-weight:800}.cluster-card__list{color:var(--text-body);margin:0;padding-left:20px}.cluster-card__list li{margin-bottom:6px}.narrative-block{max-width:800px}.narrative-block p{font-size:1rem}.callout{border-left:4px solid var(--pink);background:#fff2f6;border-radius:4px;margin:24px 0;padding:20px 24px;font-size:.98rem}.search-term{align-items:baseline;gap:10px;margin:0 0 12px;display:flex}.search-term:last-of-type{margin-bottom:40px}.search-term__label{color:var(--pink);text-transform:uppercase;letter-spacing:.06em;white-space:nowrap;font-size:.75rem;font-weight:700}.search-term__value{color:var(--charcoal);font-weight:700}.keyword-research{margin:0 0 24px}.keyword-research summary{cursor:pointer;color:var(--pink);font-weight:700}.keyword-research__note{color:var(--text-body);margin:16px 0;font-size:.9rem}.keyword-research__table th,.keyword-research__table td{vertical-align:top}.keyword-research__table td:first-child{min-width:220px;font-weight:700}.keyword-research__table td:last-child{min-width:280px}.retarget-assets{grid-template-columns:repeat(2,1fr);gap:24px;margin:12px 0 40px;display:grid}.retarget-asset{border:1px solid var(--border);background:#fff;border-radius:6px;overflow:hidden}.retarget-asset__media{aspect-ratio:16/9;background:#000}.retarget-asset__media--image{aspect-ratio:auto;background:#fff}.retarget-asset__media img,.retarget-asset__media iframe{object-fit:cover;border:0;width:100%;height:100%;display:block}.retarget-asset__media--image img{object-fit:contain;height:auto}.retarget-asset__label{border-top:1px solid var(--border);color:var(--charcoal);margin:0;padding:12px 16px;font-size:.85rem;font-weight:700}@media (max-width:700px){.retarget-assets{grid-template-columns:1fr}}.content-ideas{border:1px solid var(--border);background:#fff;border-radius:6px;margin:0 0 40px;padding:28px}.content-ideas__title{color:var(--charcoal);margin:0 0 16px;font-size:1.05rem;font-weight:800}.content-ideas__list{columns:2;column-gap:32px;margin:0;padding-left:20px}.content-ideas__list li{break-inside:avoid;color:var(--text-body);margin-bottom:10px}.content-ideas__owner{color:var(--pink);text-transform:uppercase;letter-spacing:.04em;white-space:nowrap;background:#fff2f6;border-radius:3px;margin-left:8px;padding:2px 8px;font-size:.72rem;font-weight:700;display:inline-block}.hybrid-strategy__steps{margin-top:32px}.hybrid-strategy__outcomes{grid-template-columns:repeat(2,minmax(0,1fr));gap:24px;display:grid}.hybrid-strategy__outcomes article{border:1px solid var(--border);background:#fff;border-radius:6px;padding:28px}.hybrid-strategy__outcomes .kicker{margin-bottom:10px}.hybrid-strategy__outcomes h3{color:var(--charcoal);margin:0 0 10px;font-size:1.15rem}.hybrid-strategy__outcomes p:last-child{color:var(--text-body);margin:0}@media (max-width:700px){.content-ideas__list{columns:1}.hybrid-strategy__outcomes{grid-template-columns:1fr}}.subsection__title{color:var(--charcoal);margin:48px 0 8px;font-size:1.5rem;font-weight:800}.subsection__intro{max-width:820px;color:var(--text-body);margin:0 0 24px}.budget-facts{grid-template-columns:repeat(3,minmax(0,1fr));gap:24px;margin:0 0 32px;display:grid}.budget-fact{border:1px solid var(--border);border-top:4px solid var(--pink);background:#fff;border-radius:6px;padding:24px 28px}.budget-fact__value{color:var(--pink);margin:0 0 6px;font-size:2.4rem;font-weight:800;line-height:1}.budget-fact__value span{color:var(--charcoal);font-size:1rem;font-weight:700}.budget-fact__label{color:var(--text-body);margin:0;font-size:.9rem}.platform-list{grid-template-columns:repeat(2,minmax(0,1fr));gap:24px;margin:0 0 32px;display:grid}.platform-list__item{border-left:4px solid var(--charcoal);padding:4px 0 4px 18px}.platform-list__name{color:var(--charcoal);margin:0 0 4px;font-weight:800}.platform-list__detail{color:var(--text-body);margin:0;font-size:.92rem}.status-pill{text-transform:uppercase;letter-spacing:.04em;white-space:nowrap;border-radius:3px;padding:4px 10px;font-size:.72rem;font-weight:700;display:inline-block}.status-pill--live{color:#1d7a3f;background:#e8f5ec}.status-pill--todo,.status-pill--new{color:var(--pink);background:#fff2f6}.status-pill--reuse{color:#5a6572;background:#eef1f5}.status-pill--baseline{color:var(--pink);background:#fff2f6}.status-pill--optional{color:#5a6572;background:#eef1f5}.status-pill--primary{background:var(--pink);color:#fff}.status-pill--secondary{color:var(--pink);background:#fff2f6}.status-pill--mirror-only{color:#5a6572;background:#eef1f5}.week-grid{table-layout:fixed;min-width:1080px}.week-grid th:first-child,.week-grid td:first-child{width:104px}.week-grid td{padding:12px 14px;font-size:.85rem}.week-grid__day{color:var(--charcoal);background:#fafafa;font-weight:800}.week-grid__item+.week-grid__item{border-top:1px dashed var(--border);margin-top:10px;padding-top:10px}.week-grid__time{letter-spacing:.04em;color:var(--pink);margin-bottom:2px;font-size:.7rem;font-weight:800;display:block}.week-grid__item--opt{color:#8a8f98;font-style:italic}.week-grid__item--opt .week-grid__time{color:#8a8f98}.week-grid__opt{letter-spacing:.06em;text-transform:uppercase;color:#8a8f98;border:1px solid #d3d7dd;border-radius:2px;margin-left:6px;padding:1px 5px;font-size:.6rem;font-style:normal;display:inline-block}.week-grid__empty{color:#c8ccd2}.week-grid__rest{color:#777;background:#fafafa;font-style:italic}.platform-specs{grid-template-columns:repeat(2,minmax(0,1fr));gap:24px;margin-bottom:40px;display:grid}.platform-spec{border:1px solid var(--border);border-top:4px solid var(--pink);background:#fff;border-radius:6px;padding:26px 28px}.platform-spec__head{justify-content:space-between;align-items:center;gap:12px;margin-bottom:10px;display:flex}.platform-spec__name{font-size:1.3rem;font-weight:800}.platform-spec__minimum{border-bottom:1px solid var(--border);color:var(--charcoal);margin:0 0 18px;padding-bottom:16px;font-weight:700}.platform-spec__label{letter-spacing:.08em;text-transform:uppercase;color:var(--pink);margin:0 0 6px;font-size:.68rem;font-weight:800}.platform-spec__list{color:var(--text-body);margin:0 0 16px;padding-left:18px;font-size:.9rem}.platform-spec__list li{margin-bottom:3px}.platform-spec__list--optional{color:#777}.platform-spec__body{color:var(--text-body);margin:0 0 16px;font-size:.9rem}.platform-spec__body:last-child{margin-bottom:0}.cluster-card--muted{border-top-color:#c3c9d2}.cluster-card__body{color:var(--text-body);margin:0}.video-structure{gap:4px;margin:0 0 28px;display:flex}.video-structure__seg{border-bottom:4px solid var(--pink);background:#fff2f6;border-radius:4px;flex-basis:0;min-width:0;padding:16px 18px}.video-structure__seg:first-child,.video-structure__seg:last-child{background:var(--charcoal)}.video-structure__seg:first-child .video-structure__span,.video-structure__seg:last-child .video-structure__span{color:#fff9}.video-structure__seg:first-child .video-structure__title,.video-structure__seg:last-child .video-structure__title{color:#fff}.video-structure__span{letter-spacing:.05em;text-transform:uppercase;color:var(--pink);margin:0 0 4px;font-size:.7rem;font-weight:700}.video-structure__title{color:var(--charcoal);margin:0;font-size:.95rem;font-weight:800}@media (max-width:900px){.platform-specs{grid-template-columns:1fr}.video-structure{flex-direction:column}}.subsection__note{color:#777;max-width:820px;margin:12px 0 0;font-size:.9rem}@media (max-width:780px){.budget-facts,.platform-list{grid-template-columns:1fr}}.section[id],.section-group[id]{scroll-margin-top:96px}@media (prefers-reduced-motion:no-preference){html{scroll-behavior:smooth}}.section-jumps__label{letter-spacing:.09em;text-transform:uppercase;color:#777;margin:0 0 14px;font-size:.72rem;font-weight:800}.section-jumps{flex-wrap:wrap;gap:12px;display:flex}.section-jump{border:1px solid var(--border);color:var(--charcoal);letter-spacing:.05em;text-transform:uppercase;background:#fff;border-radius:4px;align-items:center;gap:10px;padding:15px 22px;font-size:.85rem;font-weight:700;text-decoration:none;transition:border-color .15s,color .15s,box-shadow .15s;display:inline-flex}.section-jump:hover{border-color:var(--pink);color:var(--pink);box-shadow:0 4px 14px #e5195f1f}.section-jump__num{color:var(--pink);font-size:.72rem}.section-jump .arrow{transition:transform .15s}.section-jump:hover .arrow{transform:translate(3px)}.section-nav__title{letter-spacing:.09em;text-transform:uppercase;color:#999;margin:0 0 12px;font-size:.68rem;font-weight:800}.section-nav__list,.section-nav__sublist{margin:0;padding:0;list-style:none}.section-nav__group+.section-nav__group{margin-top:14px}.section-nav__sublist{border-left:2px solid var(--border);margin-top:4px}.section-nav__link{color:#777;border-left:2px solid #0000;margin-left:-2px;padding:5px 0 5px 14px;font-size:.82rem;line-height:1.35;text-decoration:none;transition:color .15s,border-color .15s;display:block}.section-nav__sublist .section-nav__link{padding-left:14px}.section-nav__link:hover{color:var(--charcoal)}.section-nav__link--group{color:var(--charcoal);letter-spacing:.01em;border-left:none;margin-left:0;padding-left:0;font-size:.88rem;font-weight:800}.section-nav__link.is-active{color:var(--pink);border-left-color:var(--pink);font-weight:700}.section-nav__link--group.is-active{color:var(--pink)}.section-nav__num{color:var(--pink);margin-right:8px;font-size:.72rem;display:inline-block}.section-nav{display:none}@media (min-width:1600px){.section-nav{z-index:40;opacity:0;visibility:hidden;width:200px;max-height:calc(100vh - 150px);transition:opacity .2s,transform .2s,visibility .2s;display:block;position:fixed;top:113px;left:20px;overflow-y:auto;transform:translate(-8px)}.section-nav--visible{opacity:1;visibility:visible;transform:none}}.section-nav-fab{z-index:60;background:var(--pink);color:#fff;letter-spacing:.07em;text-transform:uppercase;cursor:pointer;opacity:0;visibility:hidden;border:none;border-radius:999px;align-items:center;gap:9px;padding:14px 22px;font-family:inherit;font-size:.78rem;font-weight:800;transition:opacity .2s,transform .2s,visibility .2s,background .15s;display:inline-flex;position:fixed;bottom:24px;right:24px;transform:translateY(8px);box-shadow:0 10px 28px #00000038}.section-nav-fab.is-visible{opacity:1;visibility:visible;transform:none}.section-nav-fab:hover{background:var(--pink-dark)}@media (min-width:1600px){.section-nav-fab{display:none}}.section-nav-backdrop{z-index:59;cursor:pointer;background:#0000004d;border:none;padding:0;position:fixed;inset:0}.section-nav-panel{z-index:61;border:1px solid var(--border);background:#fff;border-radius:8px;width:min(320px,100vw - 48px);max-height:min(70vh,560px);padding:22px 24px;position:fixed;bottom:84px;right:24px;overflow-y:auto;box-shadow:0 18px 48px #0003}@media (max-width:560px){.section-jump{flex:100%;justify-content:space-between}}.sources-cta{background:var(--charcoal);border-radius:6px;flex-wrap:wrap;justify-content:space-between;align-items:center;gap:24px;margin:0 0 24px;padding:26px 28px;display:flex}.sources-cta__title{color:#fff;margin:0 0 6px;font-size:1.05rem;font-weight:800}.sources-cta__body{color:#ffffffb8;max-width:620px;margin:0;font-size:.92rem}.sources-cta .secondary-btn{background:var(--pink);border-color:var(--pink);color:#fff;white-space:nowrap}.sources-cta .secondary-btn:hover{background:var(--pink-dark);border-color:var(--pink-dark)}.sources-modal__lede{color:var(--text-body);font-size:1rem}.sources-modal__stat{border-left:4px solid var(--pink);background:#fff2f6;border-radius:4px;align-items:center;gap:22px;margin:0 0 32px;padding:20px 24px;display:flex}.sources-modal__stat-value{color:var(--pink);flex-shrink:0;margin:0;font-size:2rem;font-weight:800;line-height:1}.sources-modal__stat-label{color:var(--text-body);margin:0;font-size:.9rem}.sources-modal__heading{letter-spacing:.09em;text-transform:uppercase;color:var(--pink);margin:32px 0 14px;font-size:.72rem;font-weight:800}.sources-modal__sources{grid-template-columns:repeat(3,minmax(0,1fr));gap:18px;display:grid}.sources-modal__source{border:1px solid var(--border);border-radius:6px;padding:18px 20px}.sources-modal__source-name{color:var(--charcoal);margin:0 0 8px;font-weight:800}.sources-modal__source-name span{letter-spacing:.06em;text-transform:uppercase;color:var(--pink);margin-top:2px;font-size:.68rem;font-weight:700;display:block}.sources-modal__source-method{color:var(--text-body);margin:0 0 10px;font-size:.84rem}.sources-modal__source a{color:var(--pink);font-size:.8rem;font-weight:700;text-decoration:none}.sources-modal__source a:hover{text-decoration:underline}.sources-table{min-width:940px}.sources-table td{padding:14px;font-size:.86rem}.sources-table__ours{white-space:pre-line;color:var(--charcoal);font-weight:700}.sources-table .status-pill{margin-top:6px}.sources-modal__caveats{color:var(--text-body);margin:0;padding-left:20px}.sources-modal__caveats li{margin-bottom:12px;font-size:.92rem}.sources-modal__footer{border-top:1px solid var(--border);color:#777;margin:28px 0 0;padding-top:18px;font-size:.84rem}.sources-modal__footer code{background:var(--bg-alt);border-radius:3px;padding:2px 6px;font-size:.82rem}@media (max-width:820px){.sources-modal__sources{grid-template-columns:1fr}.sources-cta{flex-direction:column;align-items:flex-start}}.closing{background:var(--charcoal)}.closing .kicker{color:var(--pink)}.closing__inner{max-width:760px}.closing .section__headline,.closing h2{color:#fff}.closing .section__intro{color:#ffffffbf}.site-footer{background:var(--charcoal);color:#fff9;border-top:1px solid #ffffff1a;padding:32px 0;font-size:.85rem}.site-footer p{margin:0 0 8px}.site-footer__note{color:#fff6;margin-bottom:0;font-size:.78rem}.modal-overlay{z-index:100;background:#0009;justify-content:center;align-items:center;padding:24px;display:flex;position:fixed;inset:0}.modal-panel{border-top:4px solid var(--pink);background:#fff;border-radius:8px;width:100%;max-width:760px;max-height:85vh;padding:40px;position:relative;overflow-y:auto}.modal-panel--wide{max-width:1080px}.modal-panel--fixed{flex-direction:column;height:85vh;display:flex;overflow-y:hidden}.modal-body--fixed{flex-direction:column;flex:1;min-height:0;display:flex}.modal-close{color:#999;cursor:pointer;background:0 0;border:none;padding:4px 8px;font-size:1.8rem;line-height:1;position:absolute;top:16px;right:16px}.modal-close:hover{color:var(--charcoal)}.modal-download{color:#999;cursor:pointer;border-radius:50%;place-items:center;width:34px;height:34px;display:grid;position:absolute;top:16px;right:56px}.modal-download:hover{color:var(--pink);background:#fff2f6}.modal-title{margin-bottom:20px;padding-right:64px;font-size:1.4rem;font-weight:800}.modal-body h3,.modal-body h4{margin-top:1.4em;margin-bottom:.5em}.modal-body h3:first-child,.modal-body h4:first-child{margin-top:0}.modal-body p{font-size:.98rem}.modal-body ul{margin-bottom:1em;padding-left:20px}.modal-body blockquote{border-left:3px solid var(--pink);color:#555;margin:1em 0;padding:4px 0 4px 16px;font-style:italic}.modal-body h1,.modal-body h2{margin-top:1.4em;margin-bottom:.5em}.modal-body h1:first-child,.modal-body h2:first-child{margin-top:0}.modal-body ol{margin-bottom:1em;padding-left:2.2em}.modal-body a{color:var(--pink)}.modal-body hr{border:none;border-top:1px solid var(--border);margin:1.6em 0}.doc-modal-content{flex:1;min-height:0;overflow-y:auto}.falcomm-contacts{flex-direction:column;height:100%;min-height:0;display:flex}.falcomm-contacts__table{flex:1;min-height:0;margin-top:4px;overflow-y:auto}.falcomm-contacts__table th{z-index:1;position:sticky;top:0}.doc-modal-content .modal-table-scroll{margin:1em 0;overflow-x:auto}.doc-modal-content .modal-table{margin:0}.modal-table{border-collapse:collapse;table-layout:fixed;width:100%;min-width:640px;margin:1em 0;font-size:.9rem}.modal-table th:first-child,.modal-table td:first-child{width:18%}.doc-modal-content--proposal .modal-table th:first-child,.doc-modal-content--proposal .modal-table td:first-child{width:4%}.doc-modal-content--proposal .modal-table th:nth-child(2),.doc-modal-content--proposal .modal-table td:nth-child(2),.doc-modal-content--proposal .modal-table th:nth-child(3),.doc-modal-content--proposal .modal-table td:nth-child(3){width:15%}.doc-modal-content--proposal .modal-table th:nth-child(4),.doc-modal-content--proposal .modal-table td:nth-child(4){width:8%}.doc-modal-content--proposal .modal-table th:nth-child(5),.doc-modal-content--proposal .modal-table td:nth-child(5){width:13%}.doc-modal-content--proposal .modal-table th:nth-child(6),.doc-modal-content--proposal .modal-table td:nth-child(6){width:45%}.modal-table--auto{table-layout:auto;min-width:0}.modal-table--auto th:first-child,.modal-table--auto td:first-child{white-space:nowrap;width:auto}.doc-modal-content [data-footnotes] ol{padding-left:2em}.review-panel__heading{justify-content:space-between;align-items:center;gap:12px;margin-bottom:6px;display:flex}.review-panel__heading h3{margin-bottom:0}.footnote-flash{background:#fdeef4;transition:background .4s}.modal-body{overflow-x:auto}.modal-table th{background:var(--charcoal);color:#fff;text-align:left;text-transform:uppercase;letter-spacing:.04em;word-wrap:break-word;overflow-wrap:break-word;padding:8px 12px;font-size:.75rem}.modal-table td{border-bottom:1px solid var(--border);word-wrap:break-word;overflow-wrap:break-word;padding:8px 12px}.modal-table tbody tr:nth-child(2n){background:var(--bg-alt)}.cell-nowrap{white-space:nowrap}.contacts-modal-note{color:#555;margin-bottom:20px;font-size:.92rem}.spreadsheet-table{border-collapse:collapse;width:100%;min-width:980px;font-family:SFMono-Regular,Consolas,Liberation Mono,Menlo,monospace;font-size:.82rem}.spreadsheet-table thead th{background:var(--charcoal);color:#fff;text-align:left;text-transform:uppercase;letter-spacing:.04em;z-index:1;border:1px solid #333;padding:8px 10px;font-family:Inter,system-ui,sans-serif;font-size:.68rem;font-weight:700;position:sticky;top:0}.spreadsheet-table td{border:1px solid var(--border);white-space:nowrap;padding:7px 10px}.spreadsheet-table tbody tr:nth-child(2n){background:var(--bg-alt)}.internal-head{padding-bottom:40px}.internal-body{padding:40px 0 96px}.banner{border-radius:4px;margin:16px 0;padding:14px 18px;font-size:.9rem;line-height:1.5}.banner code{background:#0000000f;border-radius:3px;padding:1px 5px;font-size:.85em}.banner--warn{background:#fff8e1;border-left:4px solid #e8a400}.banner--info{background:#eef4ff;border-left:4px solid #3b6fd4}.filter-bar{flex-wrap:wrap;align-items:flex-end;gap:16px;margin-bottom:20px;display:flex}.filter-field{flex-direction:column;gap:6px;min-width:150px;display:flex}.filter-field--search{flex:260px}.filter-field__label{text-transform:uppercase;letter-spacing:.05em;color:#777;font-size:.72rem;font-weight:700}.filter-field__input{color:var(--text-body);border:1px solid var(--border);background:#fff;border-radius:4px;padding:10px 12px;font-family:inherit;font-size:.92rem}.filter-field__input:focus{border-color:var(--pink);outline:none;box-shadow:0 0 0 2px #e5195f26}.result-meta{color:var(--charcoal);margin-bottom:12px;font-size:.9rem;font-weight:600}.result-meta__sub{color:#777;font-weight:400}.internal-table-scroll{border:1px solid var(--border);border-radius:6px;max-height:68vh;overflow:auto}.cell-prewrap{white-space:pre-wrap}.cell-empty{text-align:center;color:#999;padding:24px;font-family:Inter,system-ui,sans-serif}.source-tag{color:var(--pink-dark);white-space:nowrap;background:#e5195f1a;border-radius:999px;padding:2px 8px;font-family:Inter,system-ui,sans-serif;font-size:.72rem;font-weight:700;display:inline-block}.source-tag--muted{color:#555;background:#0000000f;font-weight:600}.pager{align-items:center;gap:16px;margin-top:20px;display:flex}.pager__btn{border:1px solid var(--border);color:var(--charcoal);cursor:pointer;background:#fff;border-radius:4px;padding:8px 16px;font-family:inherit;font-size:.85rem;font-weight:700}.pager__btn:hover:not(:disabled){border-color:var(--pink);color:var(--pink)}.pager__btn:disabled{opacity:.45;cursor:not-allowed}.pager__download{width:34px;height:34px;color:var(--pink);justify-content:center;align-items:center;padding:0;text-decoration:none;display:inline-flex}.pager__download svg{fill:none;stroke:currentColor;stroke-linecap:round;stroke-linejoin:round;stroke-width:2px;width:17px;height:17px}.pager__label{color:#777;font-size:.85rem}.record-detail__tags{flex-wrap:wrap;gap:8px;margin-bottom:20px;display:flex}.record-detail__grid{grid-template-columns:repeat(2,1fr);gap:16px 24px;margin-bottom:24px;display:grid}.record-detail__grid>div{flex-direction:column;gap:3px;display:flex}.record-detail__label{text-transform:uppercase;letter-spacing:.05em;color:#999;font-size:.72rem;font-weight:700}.record-detail__raw-title{margin:8px 0 12px;font-size:.95rem}.internal-cta{border-top:1px solid var(--border);flex-direction:column;align-items:flex-start;gap:8px;margin-top:28px;padding-top:20px;display:flex}.internal-cta__note{color:#999;font-size:.8rem}.launch-login{background:var(--charcoal);place-items:center;min-height:100vh;padding:24px;display:grid}.launch-login__panel{border-top:5px solid var(--pink);background:#fff;border-radius:8px;width:min(100%,540px);padding:48px}.launch-login__logo{filter:invert();width:auto;height:42px;margin:-16px 0 36px}.launch-login h1{margin-bottom:16px;font-size:clamp(2rem,5vw,3rem);line-height:1.1}.login-form{gap:10px;margin-top:28px;display:grid}.login-form label{text-transform:uppercase;letter-spacing:.06em;font-size:.78rem;font-weight:800}.login-form input,.review-panel textarea{font:inherit;border:1px solid var(--border);border-radius:4px;padding:13px}.login-form input:focus,.review-panel textarea:focus{border-color:var(--pink);outline:2px solid #e5195f40}.login-form .btn-cta{justify-content:center;margin-top:8px}.login-form__error,.review-panel__error{color:#b00020;margin:0;font-size:.9rem}.launch-hero{background:linear-gradient(135deg,#fff 0% 64%,#fff2f6 100%);padding:92px 0 70px}.launch-hero .container{max-width:900px}.launch-hero h1{letter-spacing:-.03em;margin:0 0 24px;font-size:clamp(2.5rem,6vw,4.5rem);line-height:1.04}.launch-hero h1 .accent{white-space:nowrap}.launch-hero>.container>p:not(.kicker){max-width:720px;font-size:1.15rem}.launch-progress{justify-content:space-between;align-items:end;gap:28px;width:min(100%,720px);margin-top:34px;font-size:.9rem;display:flex}.launch-progress__meter{flex:1}.launch-progress__meter>div{background:#eee;border-radius:999px;height:8px;margin-top:9px;overflow:hidden}.launch-progress__meter i{background:var(--pink);border-radius:inherit;height:100%;transition:width .2s;display:block}.launch-progress__cta{flex:none;padding:13px 19px;font-size:.74rem}.team-banner{background:#eef4ff;border-left:4px solid #3b6fd4;margin-top:24px;padding:13px 16px;font-size:.9rem}.team-checklist{background:#fff;border:1px solid #b9c9e8;border-radius:7px;margin-top:18px;padding:24px;box-shadow:0 8px 24px #234a8914}.team-checklist__heading{justify-content:space-between;align-items:start;gap:16px;display:flex}.team-checklist__heading .kicker{margin-bottom:4px}.team-checklist__heading h2{font-size:1.2rem}.team-checklist__intro{color:#666;margin:8px 0 16px;font-size:.88rem}.team-checklist__error{color:#a32626;margin:0 0 12px;font-size:.86rem}.team-checklist__list{gap:8px;margin:0;padding:0;list-style:none;display:grid}.team-checklist__entry{border:1px solid var(--border);background:#fff;grid-template-columns:minmax(0,1fr) auto;align-items:center;display:grid;position:relative}.team-checklist__label{min-width:0;color:var(--charcoal);text-align:left;font:inherit;cursor:pointer;background:0 0;border:0;align-items:center;gap:10px;padding:12px;font-size:.9rem;display:flex}.team-checklist__label input{accent-color:#167346;cursor:pointer;flex:none;width:18px;height:18px;margin:0}.team-checklist__label input:disabled{cursor:wait}.team-checklist__label:hover span:last-child,.team-checklist__label:focus-within span:last-child{text-decoration:underline;-webkit-text-decoration-color:var(--pink);text-decoration-color:var(--pink);text-underline-offset:3px}.team-checklist__state{color:#777;border:1px solid #9b9b9b;border-radius:50%;flex:none;place-items:center;width:23px;height:23px;font-weight:800;line-height:1;display:grid}.team-checklist__state.is-checked{color:#fff;background:#167346;border-color:#167346}.team-checklist__history-trigger{border:0;border-left:1px solid var(--border);color:#444;min-width:84px;font:inherit;text-transform:uppercase;letter-spacing:.04em;cursor:pointer;background:#fafafa;align-self:stretch;padding:8px 12px;font-size:.72rem;font-weight:800;line-height:1}.team-checklist__history-trigger:hover,.team-checklist__history-trigger:focus-visible{color:var(--pink);background:#fff2f6}.team-checklist__history-trigger:disabled{cursor:wait;opacity:.65}.team-checklist__history{border-top:1px solid var(--border);background:#fafafa;grid-column:1/-1;margin:0 12px 12px;padding:12px;font-size:.82rem}.team-checklist__history p{margin:0 0 8px}.team-checklist__history ol{gap:4px;max-height:170px;margin:0;padding-left:18px;display:grid;overflow-y:auto}.team-checklist__history li{color:#555;padding-left:2px}.launch-section{border-bottom:1px solid var(--border);padding:76px 0;scroll-margin-top:88px}.launch-section:nth-of-type(2n){background:var(--bg-alt)}.launch-section__heading{justify-content:space-between;align-items:start;gap:20px;margin-bottom:22px;display:flex}.launch-section__heading .section__headline{margin:0}.status-pill{color:#555;white-space:nowrap;text-transform:uppercase;letter-spacing:.05em;background:#eee;border-radius:999px;padding:5px 10px;font-size:.68rem;font-weight:800}.status-pill--approved{color:#167346;background:#e5f7ed}.status-pill--pending{color:#8a5a00;background:#fff3dd}.cluster-card__tag{margin-bottom:12px;display:inline-block}.cluster-card__offerings{flex-wrap:wrap;gap:6px;margin:12px 0 16px;display:flex}.cluster-card__doc-links{flex-wrap:wrap;gap:8px;margin-top:4px;display:flex}.cluster-card__doc-links .secondary-btn{padding:7px 12px;font-size:.72rem}.audience-roles{border-top:1px solid var(--border);margin-top:8px;padding-top:28px}.audience-roles__label{color:#777;text-transform:uppercase;letter-spacing:.05em;margin:0 0 10px;font-size:.78rem;font-weight:800}.audience-roles__intro{color:#666;max-width:720px;margin:0 0 20px;font-size:.9rem}.audience-roles__grid{grid-template-columns:repeat(4,1fr);gap:14px;display:grid}.audience-roles__item{border:1px solid var(--border);background:#fafafa;border-radius:6px;padding:16px 18px}.audience-roles__item h4{margin:0 0 6px;font-size:.88rem}.audience-roles__item p{color:#666;margin:0;font-size:.8rem;line-height:1.5}.audience-roles__note{border-left:3px solid var(--border);color:#666;background:#fafafa;max-width:780px;margin:18px 0 0;padding:14px 18px;font-size:.84rem}.audience-roles__note strong{color:var(--charcoal)}.audience-secondary{border-top:1px solid var(--border);margin-top:8px;padding-top:28px}.audience-secondary__label{color:#777;text-transform:uppercase;letter-spacing:.05em;margin:0 0 14px;font-size:.78rem;font-weight:800}.audience-secondary__grid{flex-wrap:wrap;gap:16px;display:flex}.audience-secondary__item{background:var(--bg-alt);border:1px solid var(--border);border-radius:6px;flex:260px;padding:18px 20px}.audience-secondary__item h4{margin:0 0 8px;font-size:.95rem}.audience-secondary__item p{color:var(--text-body);margin:0 0 14px;font-size:.86rem}.options-toggle-wrap{margin-top:20px}.review-history__item{justify-content:space-between;align-items:start;gap:16px;display:flex}.review-history__item p{margin:0}.review-delete{color:#a32626;font:inherit;cursor:pointer;background:0 0;border:0;flex:none;padding:3px 0;font-size:.78rem;font-weight:700;text-decoration:underline}.review-delete:hover{color:#701414}.audience-preview,.landing-card,.channel-layout,.final-check{grid-template-columns:1fr 1fr;align-items:center;gap:36px;margin-top:36px;display:grid}.audience-preview{border:1px solid var(--border);background:#fff;padding:28px}.audience-preview .kicker{margin-bottom:7px}.audience-preview__action{border-left:4px solid var(--pink);background:#fff2f6;align-content:center;gap:10px;padding:24px;display:grid}.audience-preview__action strong{color:var(--pink);font-size:1.35rem;line-height:1.08}.audience-preview__action span{color:#666;font-size:.82rem;font-weight:700}.audience-preview__action .btn-cta{justify-self:start;margin-top:5px}.target-zip-codes{border:1px solid var(--border);background:#fff;margin:24px 0}.target-zip-codes__heading{padding:16px 18px}.target-zip-codes__heading strong{color:var(--text-heading);font-size:.92rem;display:block}.target-zip-codes__heading em{color:#666;margin-top:3px;font-size:.82rem;font-style:normal;display:block}.target-zip-codes__content{border-top:1px solid var(--border);background:#fafafa;grid-template-columns:repeat(3,1fr);gap:20px;padding:18px;display:grid}.target-zip-codes__county h3{margin:0 0 9px;font-size:.88rem}.target-zip-codes__county>div{flex-wrap:wrap;gap:6px;display:flex}.target-zip-codes__county span{color:#244f5a;background:#edf5f4;border-radius:3px;padding:4px 7px;font:700 .74rem/1 ui-monospace,SFMono-Regular,Menlo,monospace}.audience-learning{background:#edf5f4;border-left:4px solid #244f5a;margin-top:24px;padding:22px 24px}.audience-learning .kicker{margin-bottom:7px}.audience-learning p:last-child{margin:0}.audience-sample__search{letter-spacing:.05em;text-transform:uppercase;gap:7px;margin:20px 0 8px;font-size:.78rem;font-weight:800;display:grid}.audience-sample__search input{border:1px solid var(--border);width:min(100%,420px);font:inherit;letter-spacing:normal;text-transform:none;border-radius:4px;padding:10px 12px;font-size:.9rem;font-weight:400}.audience-sample__count{color:#666;margin:12px 0;font-size:.85rem}.pain-grid{grid-template-columns:repeat(2,1fr);gap:18px;display:grid}.pain-evidence{border-left:4px solid var(--pink);background:#fff2f6;grid-template-columns:auto 1fr auto;align-items:center;gap:24px;margin:28px 0;padding:18px 20px;display:grid}.pain-evidence>div{gap:1px;display:grid}.pain-evidence strong{color:var(--pink);font-size:1.8rem;line-height:1}.pain-evidence span{letter-spacing:.04em;text-transform:uppercase;font-size:.72rem;font-weight:800}.pain-evidence p{margin:0;font-size:.88rem}.pain-evidence__download{white-space:nowrap;text-decoration:none}.pain-card{border:1px solid var(--border);border-top:4px solid var(--pink);background:#fff;min-height:262px;padding:28px;position:relative}.pain-card h3{max-width:78%;font-size:1.1rem}.pain-card blockquote{color:#555;margin:20px 0 12px;font-style:italic}.pain-card__metrics{align-items:baseline;gap:12px;margin:0 0 13px;display:flex}.pain-card__metrics strong{color:var(--pink);font-size:1.15rem}.pain-card__metrics span{color:#666;font-size:.82rem;font-weight:700}.pain-card p{margin:0;font-size:.9rem}.result-tag{letter-spacing:.04em;text-transform:uppercase;border-radius:999px;padding:4px 8px;font-size:.66rem;font-weight:800;position:absolute;top:23px;right:22px}.result-tag--win{color:#167346;background:#e5f7ed}.result-tag--support{color:#666;background:#f5f5f5}.result-tag--runner-up{color:var(--pink-dark);background:#fff2f6}.result-tag--loss{color:#888;background:#f5f5f5}.scope-card{border:1px solid var(--border);border-left:4px solid var(--pink);background:#fff;flex-wrap:wrap;align-items:flex-start;gap:32px;margin-top:36px;padding:32px;display:flex}.scope-card__main{flex:420px;min-width:0}.scope-card__main .kicker{margin-bottom:7px}.scope-card__main p:last-child{margin-bottom:0}.scope-card__actions{border-left:1px solid var(--border);flex-direction:column;flex:none;align-items:stretch;gap:12px;width:270px;padding-left:32px;display:flex}.scope-card__actions .btn-cta{justify-content:center;padding:14px 16px;font-size:.78rem}.scope-card__actions .secondary-btn{text-align:center}.landing-card{border:1px solid var(--border);background:#fff;align-items:stretch;padding:28px}.landing-shot{aspect-ratio:16/10;border:1px solid var(--border);background:#f4f4f4;padding:0;overflow:hidden}.landing-shot img{object-fit:cover;object-position:top center;width:100%;height:100%;display:block}.landing-shot__placeholder{color:#6a6a6a;letter-spacing:.02em;justify-content:center;align-items:center;width:100%;height:100%;font-size:.92rem;font-style:italic;display:flex}.external-link{color:inherit;text-underline-offset:3px;align-items:center;gap:6px;-webkit-text-decoration:underline #e5195f73;text-decoration:underline #e5195f73;display:inline-flex}.external-link:hover{color:var(--pink);text-decoration-color:currentColor}.external-link-icon{fill:none;stroke:currentColor;stroke-linecap:round;stroke-linejoin:round;stroke-width:1.5px;flex:none;width:.85em;height:.85em}.data-table .external-link{text-decoration:none}.landing-card ul,.final-check ul{padding-left:20px}.landing-card li,.final-check li{margin-bottom:7px}.muted-note{color:#6a6a6a;margin-top:20px;font-size:.88rem;font-style:italic}.landing-pages{gap:24px;margin-top:36px;display:grid}.landing-pages .landing-card{margin-top:0}.landing-tour__start{margin-top:-12px}.landing-tour{z-index:100;place-items:center;padding:20px;display:grid;position:fixed;inset:0}.landing-tour__backdrop{background:#1212129e;position:absolute;inset:0}.landing-tour__dialog{background:#fff;border-radius:8px;width:min(100%,570px);max-height:min(720px,100vh - 40px);padding:34px;position:relative;overflow-y:auto;box-shadow:0 24px 70px #00000052}.landing-tour__close{color:#555;cursor:pointer;background:0 0;border:0;border-radius:50%;place-items:center;width:34px;height:34px;font:2rem/1 Arial,sans-serif;display:grid;position:absolute;top:12px;right:14px}.landing-tour__close:hover,.landing-tour__close:focus-visible{color:var(--pink);background:#f3f3f3}.landing-tour__dialog .kicker{margin-bottom:3px}.landing-tour__count{color:#777;letter-spacing:.05em;text-transform:uppercase;margin:0 0 16px;font-size:.78rem;font-weight:800}.landing-tour__dialog h2{margin-bottom:12px;font-size:clamp(1.45rem,4vw,2rem);line-height:1.16}.landing-tour__dialog>p:not(.kicker):not(.landing-tour__count){color:#444;font-size:1rem}.landing-tour__actions{justify-content:space-between;gap:12px;margin-top:24px;display:flex}.landing-tour__actions .btn-cta{padding:12px 16px;font-size:.72rem}.landing-tour__skip{color:#666;font:inherit;cursor:pointer;background:0 0;border:0;margin:18px auto 0;padding:2px;font-size:.82rem;text-decoration:underline;display:block}.landing-flow{border:1px solid var(--border);background:#fff;margin-top:40px;padding:28px}.landing-flow .kicker{margin-bottom:7px}.landing-flow h3,.landing-flow .table-scroll{margin-bottom:18px}.channel-layout{align-items:start}.targeting-list{border-left:3px solid var(--pink);padding-left:18px}.targeting-list p{margin-bottom:14px}.google-channel-layout{margin-top:28px}.google-carousel{max-width:460px}.google-carousel--full{border:1px solid var(--border);background:#fff;width:min(100%,700px);margin:32px auto 0;padding:24px}.preview-tabs{flex-wrap:wrap;gap:8px;margin-bottom:14px;display:flex}.preview-tabs button{border:1px solid var(--border);color:#555;cursor:pointer;font:inherit;background:#fff;border-radius:4px;padding:7px 10px;font-size:.8rem}.preview-tabs button.is-active{color:var(--pink);border-color:var(--pink);font-weight:700}.search-frame{border:1px solid var(--border);background:#fff;border-radius:7px;padding:18px}.search-frame__query{border:1px solid #d9d9d9;border-radius:20px;margin:0 0 20px;padding:7px 11px;font-size:.85rem}.google-ad__url{color:#286d3a;margin-bottom:3px;font-size:.78rem}.google-ad h3{color:#1a0dab;font-family:Arial,sans-serif;font-size:1.2rem;font-weight:400}.google-ad p:last-child{color:#4d5156;font:13px/1.5 Arial,sans-serif}.preview-note,.ad-tier-context{color:#616161;margin:10px 0;font-size:.8rem;line-height:1.45}.google-keyword-preview{flex-wrap:wrap;align-items:center;gap:7px;margin:0 0 10px;display:flex}.google-keyword-preview span{color:#777;letter-spacing:.05em;text-transform:uppercase;width:100%;font-size:.68rem;font-weight:800}.google-keyword-preview b{color:#244f5a;background:#edf5f4;border-radius:3px;padding:5px 7px;font-size:.72rem}.google-preview__destination{color:#555;flex-wrap:wrap;align-items:center;gap:7px;margin-top:10px;font-size:.8rem;display:flex}.google-preview__destination>span{color:#777;letter-spacing:.04em;text-transform:uppercase;font-size:.68rem;font-weight:800}.google-ad__asset{grid-template-columns:28px minmax(0,1fr) 28px;align-items:center;gap:7px;display:grid}.google-ad__asset button{color:#244f5a;cursor:pointer;width:28px;height:28px;font:inherit;background:#fff;border:1px solid #d9d9d9;border-radius:50%;place-items:center;padding:0;font-weight:800;display:grid}.google-ad__asset h3,.google-ad__asset p{margin:0}.google-ad__asset--description{margin-top:7px}.google-ad__asset--description p{color:#4d5156;font:13px/1.5 Arial,sans-serif}.ad-copy-list-toggle{margin-top:3px;text-decoration:none}.ad-copy-details{border:1px solid var(--border);background:#fff;margin-top:12px}.ad-copy-details>div{padding:0 16px 14px}.ad-copy-details h4{text-transform:uppercase;letter-spacing:.05em;margin:14px 0 7px;font-size:.78rem}.ad-copy-details ol{columns:2;gap:28px;margin:0;padding-left:20px}.ad-copy-details li{break-inside:avoid;margin-bottom:5px;font-size:.84rem}.ad-copy-download{margin-top:16px;text-decoration:none;display:inline-block}.meta-carousel-group{flex-wrap:wrap;align-items:start;gap:36px 40px;margin-bottom:22px;display:flex}.meta-carousel{max-width:420px}.meta-carousel__header{justify-content:space-between;align-items:end;gap:15px;margin-bottom:12px;display:flex}.meta-carousel__header .kicker{margin-bottom:5px}.meta-carousel__header h3{margin:0;font-size:1rem}.meta-carousel__header>div:last-child{color:#666;white-space:nowrap;align-items:center;gap:9px;font-size:.8rem;font-weight:700;display:flex}.meta-ad{border:1px solid var(--border);background:#fff;border-radius:7px;overflow:hidden}.meta-ad>p{padding:0 15px;font-size:.9rem}.meta-ad__primary{white-space:pre-line}.meta-ad__account{align-items:center;gap:9px;padding:15px;font-size:.73rem;line-height:1.3;display:flex}.meta-ad__account>div{color:#fff;background:#244f5a;border-radius:50%;place-items:center;width:32px;height:32px;font-weight:800;display:grid}.meta-ad__image{color:#fff;white-space:pre-line;background:linear-gradient(135deg,#c3ddd7,#2e6c6a);place-items:end start;min-height:190px;font-size:1.55rem;font-weight:800;line-height:1;display:grid}.meta-ad__image img{width:100%;height:auto;display:block}.meta-ad__image span{padding:20px}.meta-ad__footer{justify-content:space-between;align-items:center;gap:12px;padding:13px 15px;font-size:.82rem;display:flex}.meta-ad__footer small{color:#6a6a6a}.meta-ad__footer button{font:inherit;background:#e6e6e6;border:0;border-radius:3px;padding:8px 11px;font-size:.76rem;font-weight:700}.meta-carousel__dots{justify-content:center;gap:7px;margin-top:12px;display:flex}.meta-carousel__dots button{cursor:pointer;background:#c8c8c8;border:0;border-radius:50%;width:8px;height:8px;padding:0}.meta-carousel__dots button.is-active{background:var(--pink);border-radius:5px;width:22px}.andria-meta-evidence{grid-template-columns:auto auto minmax(260px,1fr)}.andria-meta-carousel{max-width:760px;margin-top:32px}.andria-meta-carousel .meta-carousel__header{align-items:flex-start}.andria-meta-carousel .meta-carousel__header>div:last-child button{border:1px solid var(--border);color:#244f5a;cursor:pointer;width:32px;height:32px;font:inherit;background:#fff;border-radius:50%;place-items:center;padding:0;font-weight:800;display:grid}.andria-meta-ad .meta-ad__primary{padding-bottom:18px;line-height:1.6}.andria-meta-ad .meta-ad__footer{border-top:1px solid var(--border);background:#f4f5f5}.andria-meta-audience{color:#666;letter-spacing:.05em;text-transform:uppercase;margin:5px 0 0;font-size:.78rem;font-weight:700}.andria-meta-note{max-width:760px;margin-top:28px}.pinterest-formats{flex-wrap:wrap;gap:8px;margin-top:24px;display:flex}.pinterest-formats span{color:#9b1647;letter-spacing:.04em;text-transform:uppercase;background:#f8e8ed;border-radius:999px;padding:6px 9px;font-size:.72rem;font-weight:800}.pinterest-carousel{max-width:760px;margin-top:24px}.pinterest-carousel .meta-carousel__header{align-items:flex-start}.pinterest-carousel .meta-carousel__header>div:last-child button{border:1px solid var(--border);color:#244f5a;cursor:pointer;width:32px;height:32px;font:inherit;background:#fff;border-radius:50%;place-items:center;padding:0;font-weight:800;display:grid}.pinterest-ad{border:1px solid var(--border);background:#fff;border-radius:7px;padding:22px}.pinterest-ad__pin{color:#555;align-items:center;gap:9px;font-size:.78rem;display:flex}.pinterest-ad__pin span{color:#fff;background:#e60023;border-radius:50%;place-items:center;width:30px;height:30px;font:800 1rem/1 Georgia,serif;display:grid}.pinterest-ad h3{margin:18px 0 10px;font-size:1.15rem;line-height:1.3}.pinterest-ad p{color:#444;margin:0;font-size:.92rem;line-height:1.6}.pinterest-ad button{color:#fff;font:inherit;background:#e60023;border:0;border-radius:4px;margin-top:18px;padding:9px 13px;font-size:.78rem;font-weight:800}.final-check{border-left:4px solid var(--pink);background:#fff2f6;padding:28px}.final-check h3{margin-bottom:10px}.site-footer .container{display:flow-root}.site-footer .site-footer__logout{float:right;color:#fff;background:0 0;border-color:#ffffff59;min-width:96px;margin:0 0 12px 24px}.site-footer .site-footer__logout:hover,.site-footer .site-footer__logout:focus-visible{color:var(--charcoal);background:#fff;border-color:#fff}.site-footer .site-footer__logout:disabled{cursor:wait;opacity:.65}@media (max-width:640px){.site-footer .site-footer__logout{float:none;margin:0 0 18px;display:block}}.review-panel{border:1px solid var(--border);background:#fff;border-radius:7px;grid-template-columns:1fr 1.15fr;gap:14px 24px;margin-top:42px;padding:24px;display:grid}.review-panel h3{margin-bottom:6px;font-size:1rem}.review-panel p{margin:0;font-size:.9rem}.review-panel textarea{resize:vertical;width:100%;min-height:84px}.review-panel__actions{flex-wrap:wrap;grid-column:2;gap:10px;display:flex}.review-panel__actions .btn-cta{padding:11px 15px;font-size:.72rem}.secondary-btn{color:#444;font:inherit;cursor:pointer;background:#fff;border:1px solid #bbb;border-radius:4px;padding:10px 14px;font-size:.78rem;font-weight:700}.review-history{border-top:1px solid var(--border);grid-column:1/-1;padding-top:14px}.review-history p{flex-wrap:wrap;gap:5px;margin:0 0 6px;display:flex}.review-history span{color:#777;font-size:.78rem}.review-panel--quiet{background:0 0;border:1px dashed #d6d6d6;border-radius:6px;gap:12px 22px;width:min(100%,880px);margin-top:46px;padding:20px 22px}.review-panel--quiet .review-panel__heading h3{text-transform:uppercase;letter-spacing:.09em;color:#767676;font-size:.72rem}.review-panel--quiet>div>p{color:gray;font-size:.82rem}.review-panel--quiet textarea{background:#fff;min-height:74px;padding:11px;font-size:.88rem}.review-panel--quiet .btn-cta{padding:10px 13px;font-size:.68rem}.review-panel--quiet .secondary-btn{padding:9px 12px;font-size:.72rem}.review-panel--quiet .status-pill{font-size:.62rem}.review-panel--quiet .review-history{border-top-style:dashed}@media (max-width:768px){.section{padding:64px 0}.cluster-grid{grid-template-columns:1fr}.modal-panel{padding:28px 20px}.header-label{font-size:.6rem}.filter-field{min-width:100%}.record-detail__grid{grid-template-columns:1fr}.launch-login__panel{padding:34px 25px}.launch-hero{padding:66px 0 54px}.site-header__client>span{display:none}.site-header__client>div{height:38px;padding:4px 8px}.site-header__client img{max-width:116px;height:30px}.site-header--light .site-logo{height:40px}.site-header--light .site-header__client>div{width:154px;height:44px;padding:3px 0 3px 10px}.site-header--light .site-header__client img{max-width:140px;height:38px}.launch-section{padding:56px 0}.launch-progress{flex-direction:column;align-items:stretch;gap:18px}.launch-progress__cta{align-self:flex-start}.launch-section__heading{display:block}.status-pill{margin-top:12px;display:inline-block}.audience-preview,.landing-card,.channel-layout,.final-check,.review-panel{grid-template-columns:1fr;gap:22px}.scope-card__actions{border-left:0;border-top:1px solid var(--border);width:100%;padding-top:20px;padding-left:0}.audience-roles__grid{grid-template-columns:1fr}.team-checklist{padding:18px}.team-checklist__entry{grid-template-columns:minmax(0,1fr) auto}.team-checklist__history-trigger{min-width:72px;padding:8px;font-size:.65rem}.landing-tour__dialog{padding:30px 24px 24px}.landing-tour__actions{flex-direction:column-reverse;align-items:stretch}.landing-tour__actions>button{justify-content:center}.target-zip-codes__content{grid-template-columns:1fr;gap:16px}.pain-evidence{grid-template-columns:1fr;gap:14px}.pain-evidence__download{justify-self:start}.pain-grid{grid-template-columns:1fr}.ad-copy-details ol{columns:1}.review-panel__actions{grid-column:auto}}.launch-section--bmc{scroll-margin-top:137px}.bmc-hero-stats{grid-template-columns:repeat(3,minmax(0,1fr));gap:18px;max-width:720px;margin:30px 0 28px;display:grid}.bmc-hero-stats>div{border-left:3px solid var(--pink);background:#fafafa;padding:16px 18px}.bmc-hero-stats strong{color:var(--charcoal);font-size:1.7rem;font-weight:800;line-height:1.1;display:block}.bmc-hero-stats span{color:#666;letter-spacing:.02em;margin-top:5px;font-size:.78rem;font-weight:600;display:block}.bmc-nav{z-index:20;border-bottom:1px solid var(--border);-webkit-backdrop-filter:blur(8px);backdrop-filter:blur(8px);background:#fffffff0;position:sticky;top:83px}.bmc-nav__inner{flex-wrap:wrap;gap:4px 22px;padding-top:2px;padding-bottom:2px;display:flex}.bmc-nav a{color:#666;white-space:nowrap;border-bottom:2px solid #0000;padding:13px 0;font-size:.82rem;font-weight:700;text-decoration:none}.bmc-nav a:hover{color:var(--charcoal)}.bmc-nav a.is-active{border-bottom-color:var(--pink);color:var(--pink)}.bmc-stat-row{grid-template-columns:repeat(3,minmax(0,1fr));gap:20px;margin-top:32px;display:grid}.bmc-stat{border:1px solid var(--border);background:#fff;padding:24px}.bmc-stat strong{color:var(--pink);font-size:2.3rem;font-weight:800;line-height:1;display:block}.bmc-stat>span{color:var(--charcoal);letter-spacing:.06em;text-transform:uppercase;margin:8px 0 12px;font-size:.74rem;font-weight:800;display:block}.bmc-stat p{color:#555;margin:0;font-size:.87rem;line-height:1.55}.bmc-pipeline{margin-top:40px}.bmc-pipeline__grid{grid-template-columns:repeat(2,minmax(0,1fr));gap:18px;margin-top:14px;display:grid}.bmc-pipeline__card{border:1px solid var(--border);background:#fff;padding:22px 22px 20px;position:relative}.bmc-pipeline__step{color:var(--pink);letter-spacing:.08em;margin-bottom:8px;font-size:.78rem;font-weight:800;display:block}.bmc-pipeline__card h3{margin-bottom:8px;font-size:1.02rem}.bmc-pipeline__card p{color:#555;margin:0;font-size:.9rem}.bmc-cohorts{border:1px solid var(--border);background:#fff;grid-template-columns:1.15fr 1fr;align-items:start;gap:36px;margin-top:40px;padding:28px;display:grid}.bmc-cohorts h3{margin-bottom:10px}.bmc-cohorts p:last-of-type{margin-bottom:0}.bmc-cohorts__list{gap:7px;margin:0;padding:0;list-style:none;display:grid}.bmc-cohorts__list li{background:#fafafa;border-left:3px solid #e0e0e0}.bmc-cohorts__list li.is-open{border-left-color:var(--pink);box-shadow:0 1px 0 var(--border), 0 0 0 1px var(--border);background:#fff}.bmc-cohorts__list button{color:#444;cursor:pointer;width:100%;font:inherit;text-align:left;background:0 0;border:0;justify-content:space-between;align-items:center;gap:12px;padding:11px 12px;font-size:.85rem;font-weight:600;display:flex}.bmc-cohorts__list button:hover,.bmc-cohorts__list li.is-open button{color:var(--charcoal)}.bmc-cohorts__toggle{width:20px;height:20px;color:var(--pink);background:#fff;border:1px solid #d5d5d5;border-radius:50%;flex:none;place-items:center;font-size:.82rem;font-weight:800;line-height:1;display:grid}.bmc-cohorts__panel{padding:0 12px 14px}.bmc-cohorts__panel>p:first-child{color:#555;margin:0 0 10px;font-size:.85rem}.bmc-cohorts__label{color:#6a6a6a;letter-spacing:.06em;text-transform:uppercase;margin:0 0 7px;font-size:.64rem;font-weight:800}.bmc-cohorts__panel .google-keyword-preview{margin:0}.bmc-records-cta{border:1px solid var(--border);background:#fff;margin-top:24px;padding:24px 28px;scroll-margin-top:137px}.bmc-records-cta h3{margin-bottom:7px}.bmc-records-cta .bmc-metrics{margin:20px 0}.bmc-records-cta .btn-cta{margin-top:20px}.bmc-records-cta__total td{border-top:2px solid var(--charcoal);font-weight:800}.bmc-records{flex-direction:column;height:100%;min-height:0;display:flex}.bmc-records__intro{color:#555;flex:none;margin-top:0}.bmc-records__controls{flex:none;grid-template-columns:minmax(220px,1fr) minmax(200px,.8fr);align-items:end;gap:12px;margin:20px 0 12px;display:grid}.bmc-records__controls label{color:#666;letter-spacing:.05em;text-transform:uppercase;gap:5px;font-size:.68rem;font-weight:800;display:grid}.bmc-records__controls input,.bmc-records__controls select{border:1px solid var(--border);min-height:42px;color:var(--charcoal);font:inherit;letter-spacing:normal;text-transform:none;background:#fff;border-radius:4px;padding:9px 10px;font-size:.88rem;font-weight:400}.bmc-records__meta{color:#666;flex:none;margin:12px 0;font-size:.84rem;font-weight:700}.bmc-records__notice,.bmc-records__error{color:#665000;background:#fff4d6;flex:none;padding:10px 12px;font-size:.85rem}.bmc-records__error{color:#9d152d;background:#fff0f1}.bmc-records__table{flex:1;min-height:0;margin-top:12px;overflow-y:auto}.bmc-records__table th{z-index:1;position:sticky;top:0}.pager{flex:none}.bmc-landing{align-items:start}.bmc-landing__shot{aspect-ratio:16/10}.bmc-landing__shot a{width:100%;height:100%;display:block}.bmc-landing__headline{color:var(--charcoal);font-size:1.05rem;font-style:italic;font-weight:700}.bmc-final li{margin-bottom:12px}.bmc-final li strong{color:var(--charcoal)}.bmc-creative-note{max-width:760px;margin-bottom:20px}.bmc-beats{grid-template-columns:repeat(2,minmax(0,1fr));gap:18px;margin-top:32px;display:grid}.bmc-beat{border-left:3px solid var(--pink);background:#fff;padding:22px}.bmc-beat h3{margin-bottom:8px;font-size:1rem}.bmc-beat p{color:#555;margin:0;font-size:.9rem}.bmc-surround{grid-template-columns:repeat(3,minmax(0,1fr));gap:20px;margin-top:32px;display:grid}.bmc-surround__card{border:1px solid var(--border);background:#fff;padding:24px}.bmc-surround__card h3{margin-bottom:6px;font-size:1rem}.bmc-surround__moment{color:var(--pink);margin-bottom:10px;font-size:.8rem;font-style:italic;font-weight:600}.bmc-surround__card p:last-child{color:#555;margin:0;font-size:.9rem}.meta-ad__avatar{border:1px solid var(--border);overflow:hidden;background:#fff!important}.meta-ad__avatar img{object-fit:contain;width:100%;height:100%;display:block}.meta-ad__image--bmc{background:#f2f2f2;min-height:0;max-height:300px;position:relative}.meta-ad__image--bmc img{object-fit:cover;height:300px}.meta-ad__more{color:#65676b;cursor:pointer;font:inherit;background:0 0;border:0;padding:0;font-size:.9rem;font-weight:700}.meta-ad__more:hover{text-decoration:underline}.meta-carousel--education .meta-ad{border-color:#cfd8e6;box-shadow:0 0 0 3px #eef2f8}.bmc-held{color:#6b5200;letter-spacing:.03em;text-transform:uppercase;background:#fff8e6;border-left:3px solid #b8860b;align-items:center;gap:8px;margin:0 0 10px;padding:8px 12px;font-size:.78rem;font-weight:800;display:flex}.meta-ad__visual-tag{color:#fff;background:#1a1a1ad1;border-radius:3px;max-width:78%;font-weight:700;line-height:1.3;position:absolute;bottom:8px;right:8px;padding:5px 9px!important;font-size:.66rem!important}.launch-section--bmc .meta-ad__footer small{display:inline-block}.launch-section--bmc .meta-carousel__dots{gap:18px}.launch-section--bmc .meta-carousel__dots button{width:10px;height:10px;position:relative}.launch-section--bmc .meta-carousel__dots button.is-active{width:26px}.launch-section--bmc .meta-carousel__dots button:after{content:"";position:absolute;inset:-9px -4px}.launch-section--bmc .meta-carousel__header>div:last-child button{min-width:32px;min-height:32px}:where(.bmc-nav,.launch-section--bmc) a:focus-visible,:where(.bmc-nav,.launch-section--bmc) button:focus-visible{outline:2px solid var(--pink);outline-offset:3px}.bmc-held--education{color:#2c4373;background:#eef2f8;border-left-color:#3d5a99}.ad-rationale{border-left:3px solid var(--pink);background:#fff;margin-top:16px;padding:16px 18px}.ad-rationale h4{letter-spacing:.06em;text-transform:uppercase;margin:0 0 6px;font-size:.74rem;font-weight:800}.ad-rationale p{color:#555;margin:0;font-size:.87rem}.ad-rationale .result-tag{margin-bottom:10px;display:inline-block}.bmc-structure{margin-top:40px}.bmc-structure__grid{grid-template-columns:repeat(3,minmax(0,1fr));gap:18px;margin-top:14px;display:grid}.bmc-structure__grid article{border:1px solid var(--border);background:#fff;padding:20px}.bmc-structure__grid h3{margin-bottom:7px;font-size:.95rem}.bmc-structure__grid p{color:#555;margin:0;font-size:.87rem}.bmc-display{grid-template-columns:1.1fr .9fr;align-items:start;gap:32px;margin-top:32px;display:grid}.bmc-display__audience{border-left:3px solid var(--pink);background:#fff;margin-bottom:18px;padding:16px 18px}.bmc-display__audience p:last-child{color:#444;margin:0;font-size:.9rem}.bmc-display__preview .kicker{margin-bottom:10px}.bmc-display__assets{margin-top:28px}.bmc-display__assets h3{margin:16px 0 4px;padding-top:4px;font-size:1rem}.display-ad{border:1px solid var(--border);background:#fff;border-radius:6px;max-width:340px;overflow:hidden}.display-ad__tag{color:#6a6a6a;letter-spacing:.06em;text-transform:uppercase;border:1px solid #d5d5d5;border-radius:3px;margin:8px 0 0 10px;padding:2px 6px;font-size:.6rem;font-weight:800;display:inline-block}.display-ad__image{margin-top:8px}.display-ad__image img{object-fit:cover;width:100%;height:168px;display:block}.display-ad__body{padding:12px 14px 14px}.display-ad__body strong{color:var(--charcoal);font-size:.98rem;line-height:1.3;display:block}.display-ad__body p{color:#555;margin:6px 0 12px;font-size:.82rem}.display-ad__footer{justify-content:space-between;align-items:center;gap:10px;display:flex}.display-ad__footer small{color:#6a6a6a;font-size:.74rem}.display-ad__footer button{background:var(--charcoal);color:#fff;font:inherit;border:0;border-radius:3px;padding:7px 12px;font-size:.74rem;font-weight:700}.bmc-display__notes{margin:0;padding-left:20px}.bmc-display__notes li{color:#444;margin-bottom:12px}.bmc-display .ad-copy-details{margin-top:0}@media (max-width:900px){.bmc-hero-stats{grid-template-columns:repeat(2,minmax(0,1fr))}.bmc-stat-row,.bmc-pipeline__grid,.bmc-beats,.bmc-surround,.bmc-structure__grid{grid-template-columns:1fr}.bmc-cohorts,.bmc-display{grid-template-columns:1fr;gap:22px}.bmc-records__controls{grid-template-columns:1fr 1fr}.bmc-nav__inner{gap:2px 18px}.bmc-nav a{padding:12px 0;font-size:.78rem}}@media (max-width:768px){.bmc-nav{top:69px}.launch-section--bmc,.bmc-records-cta{scroll-margin-top:124px}.bmc-nav__inner{scrollbar-width:none;-webkit-overflow-scrolling:touch;flex-wrap:nowrap;overflow-x:auto}.bmc-nav__inner::-webkit-scrollbar{display:none}.bmc-metrics{overflow:visible}.bmc-metrics table,.bmc-metrics thead,.bmc-metrics tbody,.bmc-metrics tr,.bmc-metrics td{width:auto;min-width:0;display:block}.bmc-metrics thead{display:none}.bmc-metrics tr{border:1px solid var(--border);background:#fff;margin-bottom:12px}.bmc-metrics td{border:0;padding:12px 14px}.bmc-metrics td+td{padding-top:0}.bmc-metrics td[data-label]:before{color:#6a6a6a;content:attr(data-label);letter-spacing:.06em;text-transform:uppercase;margin-bottom:3px;font-size:.64rem;font-weight:800;display:block}.launch-section--bmc .meta-carousel,.display-ad{max-width:100%}}@media (max-width:560px){.bmc-hero-stats{grid-template-columns:1fr;gap:10px}.bmc-cohorts,.bmc-records-cta{padding:20px}.bmc-records__controls{grid-template-columns:1fr}}.access-steps{margin:24px 0 32px;padding-left:22px}.access-steps>li{margin-bottom:28px;padding-left:6px}.access-steps__sub{margin:14px 0 0;padding-left:20px;list-style-type:lower-alpha}.access-steps__sub>li{margin-bottom:18px}.access-steps__img{border:1px solid var(--border);border-radius:6px;max-width:100%;height:auto;margin:14px 0 0;display:block}.access-instructions__notice{max-width:760px}.access-back-link{color:var(--pink);align-items:center;gap:6px;margin-top:32px;font-size:.9rem;font-weight:700;text-decoration:none;display:inline-flex}.access-back-link:hover{color:var(--pink-dark);text-decoration:underline}.access-links{gap:16px;margin-top:32px;display:grid}.access-links__item{border:1px solid var(--border);color:inherit;background:#fff;border-radius:6px;grid-template-columns:1fr auto;align-items:center;gap:6px 20px;padding:22px 24px;text-decoration:none;transition:border-color .15s,box-shadow .15s;display:grid}.access-links__item:hover{border-color:var(--pink);box-shadow:0 8px 24px #0000000f}.access-links__title{color:var(--charcoal);grid-column:1;font-size:1.05rem;font-weight:700}.access-links__desc{color:#666;grid-column:1;font-size:.92rem}.access-links__arrow{color:var(--pink);grid-area:1/2/3;align-self:center;font-size:1.3rem;font-weight:700}.timeline{margin-top:8px}.timeline__controls{justify-content:space-between;align-items:center;max-width:1120px;margin:0 auto 12px;padding:0 24px;display:flex}.timeline__arrow{border:1px solid var(--border);width:36px;height:36px;color:var(--charcoal);cursor:pointer;background:#fff;border-radius:50%;flex:none;font-size:1.2rem;line-height:1;transition:border-color .15s,color .15s}.timeline__arrow:hover{border-color:var(--pink);color:var(--pink)}.timeline__legend{flex-wrap:wrap;justify-content:center;align-items:center;gap:8px 18px;display:flex}.timeline__legend-item{letter-spacing:.04em;text-transform:uppercase;color:#6f6f6f;align-items:center;gap:7px;font-size:.74rem;font-weight:700;display:inline-flex}.timeline__legend-swatch{background:var(--lane-color,var(--border));border-radius:999px;width:20px;height:8px}.timeline__legend-item--web{--lane-color:#2d7d8a}.timeline__legend-item--ads{--lane-color:var(--pink)}.timeline__legend-item--seo{--lane-color:#6b4fbb}.timeline__today-btn{border:1px solid var(--border);letter-spacing:.05em;text-transform:uppercase;color:var(--charcoal);cursor:pointer;background:#fff;border-radius:999px;padding:5px 12px;font-family:inherit;font-size:.72rem;font-weight:800;transition:border-color .15s,color .15s}.timeline__today-btn:hover{border-color:var(--pink);color:var(--pink)}.timeline__scroll{-webkit-overflow-scrolling:touch;padding:8px 0 28px;overflow-x:auto}.timeline__canvas{padding-top:30px;position:relative}.timeline__lanes{gap:8px;margin-bottom:46px;display:grid}.timeline__lane{height:34px;position:relative}.timeline__bar{background:var(--lane-color);border-radius:999px;align-items:center;height:34px;display:flex;position:absolute;top:0}.timeline__bar--web{--lane-color:#2d7d8a}.timeline__bar--ads{--lane-color:var(--pink)}.timeline__bar--seo{--lane-color:#6b4fbb}.timeline__bar--open-start{border-top-left-radius:0;border-bottom-left-radius:0;-webkit-mask-image:linear-gradient(90deg,#0000 0,#000 54px);mask-image:linear-gradient(90deg,#0000 0,#000 54px)}.timeline__bar-label{white-space:nowrap;color:#fff;letter-spacing:.02em;align-items:baseline;gap:9px;padding:0 16px 0 14px;font-size:.82rem;font-weight:800;display:flex;position:sticky;left:14px}.timeline__bar-status{letter-spacing:.05em;text-transform:uppercase;color:#ffffffc7;font-size:.7rem;font-weight:700}.timeline__axis{height:156px;position:relative}.timeline__axis-line{background:var(--border);height:2px;position:absolute;top:46px;left:0;right:0}.timeline__node{cursor:pointer;z-index:1;background:0 0;border:none;width:92px;height:100%;padding:0;font-family:inherit;position:absolute;top:0;transform:translate(-50%)}.timeline__node--major{width:152px}.timeline__node-date{color:#777;letter-spacing:.04em;justify-content:center;align-items:center;height:22px;font-size:.75rem;font-weight:700;display:flex;position:absolute;top:0;left:0;right:0}.timeline__node--major .timeline__node-date{font-size:.85rem}.timeline__node--active .timeline__node-date{color:var(--pink)}.timeline__node-marker{justify-content:center;align-items:center;height:28px;display:flex;position:absolute;top:32px;left:0;right:0}.timeline__node-dot{border:2px solid var(--border);background:#fff;border-radius:50%;width:12px;height:12px;transition:border-color .15s,background .15s,transform .15s}.timeline__node--major .timeline__node-dot{border-width:3px;width:22px;height:22px}.timeline__node--active .timeline__node-dot{border-color:var(--pink);background:var(--pink)}.timeline__node--minor.timeline__node--active .timeline__node-dot{transform:scale(1.25)}.timeline__node--major.timeline__node--active .timeline__node-dot{transform:scale(1.08)}.timeline__node-label{color:var(--charcoal);text-align:center;font-size:.95rem;font-weight:700;line-height:1.3;position:absolute;top:68px;left:0;right:0}.timeline__node--stacked .timeline__node-date{top:-28px}.timeline__node--stacked .timeline__node-label{top:112px}.timeline__node--stacked .timeline__node-label:before{content:"";background:var(--border);width:1px;height:32px;position:absolute;top:-38px;left:50%}.timeline__node--minor .timeline__node-label{color:#999;font-size:.72rem;font-weight:600}.timeline__node--active .timeline__node-label{color:var(--pink)}.timeline__node--today .timeline__node-date,.timeline__node--today .timeline__node-label{color:var(--charcoal)}.timeline__node--today .timeline__node-dot{border-color:var(--charcoal);background:#fff;box-shadow:0 0 0 4px #1a1a1a1f}.timeline__node--today.timeline__node--active .timeline__node-dot{background:var(--charcoal)}.timeline__today{z-index:2;pointer-events:none;width:0;position:absolute;top:0;bottom:18px}.timeline__today-line{background:repeating-linear-gradient(to bottom, var(--charcoal) 0 5px, transparent 5px 10px);opacity:.55;width:2px;position:absolute;top:26px;bottom:0;left:-1px}.timeline__today-flag{background:var(--charcoal);color:#fff;letter-spacing:.09em;text-transform:uppercase;white-space:nowrap;border-radius:999px;padding:4px 11px;font-size:.66rem;font-weight:800;position:absolute;top:0;left:0;transform:translate(-50%)}.timeline__detail{border-top:1px solid var(--border);max-width:1120px;margin:0 auto;padding:32px 24px}.timeline__detail-title{margin-bottom:16px;font-size:1.5rem;font-weight:800}.timeline__detail-list{max-width:760px;margin:0;padding-left:20px}.timeline__detail-list li{margin-bottom:8px}.timeline__detail .secondary-btn{margin-top:8px}.prospect-list{gap:24px;margin-top:36px;display:grid}.prospect-card .kicker{margin-bottom:8px}.prospect-card__subtitle{color:#777;margin:0 0 14px;font-size:.86rem;font-weight:700}.prospect-card__offerings-label{margin:18px 0 6px}.prospect-card .cluster-card__doc-links{margin-top:18px}.impact-score{border:1px solid var(--border);background:#fafafa;border-radius:6px;flex-wrap:wrap;align-items:center;gap:12px;margin:0 0 18px;padding:12px 16px;display:flex}.impact-score__total{font-size:1.35rem;line-height:1}.impact-score__total strong{color:var(--pink);font-size:1.9rem}.impact-score__label{letter-spacing:.06em;text-transform:uppercase;color:#777;font-size:.74rem;font-weight:800}.impact-score__lenses{gap:6px;margin-left:auto;display:flex}.impact-score__lens{border:1px solid var(--border);color:#999;background:#fff;border-radius:4px;flex-direction:column;align-items:center;min-width:26px;padding:4px 6px;font-size:.7rem;font-weight:800;display:inline-flex}.impact-score__lens em{color:#222;font-size:.95rem;font-style:normal}.company-block{border-top:1px solid var(--border);margin-top:26px;padding-top:18px}.company-block:first-of-type{border-top:0;padding-top:0}.company-block__title{margin:0 0 4px;font-size:1.05rem}.company-block__meta{color:#777;margin:0 0 8px;font-size:.84rem}.company-block__why{margin:0 0 12px;font-size:.92rem}.contact-row--ideal td{background:#fff5f8}.lens-grid{grid-template-columns:repeat(auto-fit,minmax(260px,1fr));gap:14px;margin-top:28px;display:grid}.lens-card{border:1px solid var(--border);background:#fff;border-radius:6px;padding:18px}.lens-card__head{align-items:center;gap:10px;margin:0 0 8px;display:flex}.lens-card__letter{background:var(--pink);color:#fff;border-radius:4px;justify-content:center;align-items:center;width:26px;height:26px;font-size:.8rem;font-weight:800;display:inline-flex}.lens-card__label{letter-spacing:.06em;text-transform:uppercase;color:#777;font-size:.74rem;font-weight:800}.lens-card__score{color:var(--charcoal);margin-left:auto;font-size:1.25rem;font-weight:800}.lens-card__score em{color:#999;font-size:.8rem;font-style:normal}.lens-card__note{color:var(--text-body);margin:0;font-size:.9rem}.narrowing-list{gap:18px;margin-top:32px;display:grid}.narrowing-card{background:var(--bg-alt);border:1px solid var(--border);border-left:4px solid var(--pink);border-radius:6px;gap:18px;padding:22px 24px;display:flex}.narrowing-card__num{color:var(--pink);flex-shrink:0;font-size:1.5rem;font-weight:800;line-height:1}.narrowing-card__title{margin:0 0 8px;font-size:1.05rem;font-weight:800}.narrowing-card p{color:var(--text-body);margin:0}.removal-grid{grid-template-columns:repeat(auto-fit,minmax(280px,1fr));gap:18px;margin:28px 0;display:grid}.removal-card{border:1px solid var(--border);background:#fff;border-radius:6px;padding:22px}.removal-card__count{color:var(--pink);margin:0;font-size:2.4rem;font-weight:800;line-height:1}.removal-card__label{letter-spacing:.06em;text-transform:uppercase;color:#777;margin:6px 0 10px;font-size:.78rem;font-weight:800}.removal-card__detail{color:var(--text-body);margin:0;font-size:.9rem}.proof-grid{grid-template-columns:repeat(auto-fit,minmax(300px,1fr));gap:18px;margin:18px 0 24px;display:grid}.proof-card__state{letter-spacing:.06em;color:#999;font-size:.74rem;font-weight:800}.stat-row{grid-template-columns:repeat(auto-fit,minmax(190px,1fr));gap:14px;margin:32px 0 28px;display:grid}.stat-tile{background:var(--bg-alt);border:1px solid var(--border);border-top:4px solid var(--pink);text-align:left;border-radius:6px;padding:22px}.stat-tile__value{color:var(--charcoal);margin:0;font-size:2.6rem;font-weight:800;line-height:1}.stat-tile__label{color:#777;margin:8px 0 0;font-size:.82rem}.target-filters{flex-wrap:wrap;align-items:center;gap:14px;margin:4px 0 14px;display:flex}.target-filters__input{border:1px solid var(--border);border-radius:6px;flex:280px;padding:10px 14px;font-family:inherit;font-size:.92rem}.target-filters__input:focus{outline:2px solid var(--pink);outline-offset:1px}.target-filters__toggle{color:var(--text-body);white-space:nowrap;align-items:center;gap:7px;font-size:.86rem;display:inline-flex}.target-filters__count{margin:0 0 14px}.detail-modal>.detail-modal__heading{border-bottom:2px solid var(--pink);margin:30px 0 14px;padding-bottom:8px;font-size:1.05rem;font-weight:800}.detail-modal>.detail-modal__heading:first-child{margin-top:0}.detail-modal .lens-grid,.detail-modal .narrowing-list,.detail-modal .removal-grid,.detail-modal .proof-grid{margin-top:16px}.detail-modal .narrowing-card__title,.detail-modal .removal-card__label,.detail-modal .cluster-card__title{font-size:1rem}.prospect-card .stat-row{margin:24px 0 22px}.stat-tile__value--money{font-size:1.9rem}.scope-list{margin:0 0 18px;padding-left:0;list-style:none}.scope-list li{color:var(--text-body);margin-bottom:9px;padding-left:26px;position:relative}.scope-list li:before{font-weight:800;position:absolute;top:0;left:0}.scope-list--in li:before{content:"✓";color:#167346}.scope-list--out li:before{content:"×";color:#999;font-size:1.1rem;line-height:1}.range-table{border:1px solid var(--border);border-radius:6px;margin:16px 0 12px;overflow:hidden}.range-row{border-bottom:1px solid var(--border);background:#fff;justify-content:space-between;align-items:center;gap:16px;padding:12px 16px;display:flex}.range-row:last-child{background:var(--bg-alt);border-bottom:0}.range-row__label{color:var(--text-body);font-size:.92rem}.range-row__value{color:var(--charcoal);white-space:nowrap;font-size:1.05rem;font-weight:800}.timeline-list{gap:12px;margin:20px 0 16px;display:grid}.timeline-card{border:1px solid var(--border);border-left:4px solid var(--pink);background:#fff;border-radius:6px;padding:16px 18px}.timeline-card__period{letter-spacing:.06em;text-transform:uppercase;color:var(--pink);margin:0 0 6px;font-size:.74rem;font-weight:800}.timeline-card__body{color:var(--text-body);margin:0}.callout-note{background:var(--bg-alt);border-left:4px solid var(--pink);color:var(--text-body);border-radius:0 6px 6px 0;margin:20px 0;padding:16px 18px}.magnet-grid{grid-template-columns:repeat(auto-fit,minmax(280px,1fr));gap:20px;margin-top:32px;display:grid}.magnet-card{background:var(--bg-alt);border:1px solid var(--border);border-top:4px solid var(--pink);border-radius:6px;flex-direction:column;padding:26px 24px;display:flex}.magnet-card__tag{align-self:flex-start;margin-bottom:14px}.magnet-card__title{margin:0 0 12px;font-size:1.15rem;font-weight:800}.magnet-card__blurb{color:var(--text-body);margin:0 0 22px}.magnet-card__btn{align-self:flex-start;margin-top:auto}.detail-modal section:first-of-type .detail-modal__heading{margin-top:22px}.price-tile{flex-direction:column;display:flex}.price-tile__label{letter-spacing:.04em;text-transform:uppercase;color:var(--charcoal);margin:8px 0 2px;font-size:.8rem;font-weight:800}.price-tile .stat-tile__label{margin:0}.price-tile--highlight{background:#fff5f8;border-top-width:4px}.price-tile--highlight .stat-tile__value{color:var(--pink)}.abm-offer{border:1px solid var(--border);border-top:4px solid var(--pink);background:#fff;border-radius:6px;margin:28px 0 8px;padding:26px 28px}.abm-offer__headline{margin:0 0 14px;font-size:1.15rem;font-weight:800}.abm-offer p{color:var(--text-body);margin:0 0 12px}.abm-offer p:last-child{margin-bottom:0}.channel-grid{grid-template-columns:repeat(auto-fit,minmax(300px,1fr));gap:20px;margin-top:32px;display:grid}.channel-card{border:1px solid var(--border);border-top:4px solid var(--pink);background:#fff;border-radius:6px;padding:26px 24px}.channel-card__name{margin:0 0 4px;font-size:1.2rem;font-weight:800}.channel-card__surface{letter-spacing:.06em;text-transform:uppercase;color:var(--pink);margin:0 0 14px;font-size:.78rem;font-weight:800}.channel-card__body{color:var(--text-body);margin:0}.lp-card .landing-shot{align-self:start;width:100%}.lp-card p{color:var(--text-body)}.lp-card__note{margin:4px 0 0}.lp-card__actions{border-top:1px solid var(--border);flex-direction:column;align-items:flex-start;gap:10px;margin-top:16px;padding-top:16px;display:flex}.lp-card__actions-note{margin:0 0 2px;font-size:.88rem}.hero__headline--felins{text-wrap:balance;font-size:clamp(2.2rem,4.6vw,3.4rem)}.video-structure--detailed .video-structure__seg{padding:22px 24px 24px}.video-structure--detailed .video-structure__title{margin-bottom:10px;font-size:1.05rem}.video-structure__body{color:var(--text-body);margin:0;font-size:.92rem;line-height:1.55}.video-structure--detailed .video-structure__seg:first-child .video-structure__body,.video-structure--detailed .video-structure__seg:last-child .video-structure__body{color:#ffffffd1}.status-flag{vertical-align:middle;border:1px solid var(--pink);letter-spacing:.08em;text-transform:uppercase;color:var(--pink);background:#e5195f14;border-radius:4px;margin-right:12px;padding:6px 12px;font-size:.8rem;font-weight:700;display:inline-block}.status-note{border-left:3px solid var(--pink);color:var(--charcoal);background:#e5195f0f;margin:0 0 20px;padding:14px 18px;font-size:.95rem;font-weight:700;line-height:1.6}.purple-cow{background:linear-gradient(112deg,#f8f1ff 0%,#fff 56%,#fdf8ff 100%);border:1px solid #7e3fb842;border-radius:16px;grid-template-columns:180px minmax(0,1fr);align-items:center;gap:28px;margin:0 0 26px;padding:28px 32px;display:grid;overflow:hidden;box-shadow:0 14px 38px #56228214}.purple-cow__image{width:100%;max-width:180px;height:auto;display:block}.purple-cow__eyebrow{color:#7e3fb8;letter-spacing:.12em;text-transform:uppercase;margin:0 0 7px;font-size:.76rem;font-weight:800}.purple-cow__title{color:var(--charcoal);margin:0;font-size:clamp(1.35rem,2.5vw,1.9rem);line-height:1.14}.purple-cow__body{max-width:840px;color:var(--text-body);margin:12px 0 0;font-size:1rem;line-height:1.65}.purple-cow--choices{align-items:start;padding-top:32px;padding-bottom:32px}.purple-cow--choices .purple-cow__image{margin-top:6px}.purple-cow-offer__details-status{color:#7e3fb8;letter-spacing:.07em;text-transform:uppercase;margin:-4px 0 16px;font-size:.76rem;font-weight:800}.purple-cow-offer__details ul{padding-left:20px}.purple-cow-offer__details li+li{margin-top:8px}@media (max-width:700px){.purple-cow{grid-template-columns:96px minmax(0,1fr);gap:18px;padding:22px}.purple-cow__image{max-width:96px}.offer-strategy{grid-template-columns:1fr}}.flow-scroll{-webkit-overflow-scrolling:touch;max-width:1240px;margin:0 auto;padding:0 24px;overflow-x:auto}.flow{--flow-line:var(--pink);--flow-dashed:#8a8f98;--flow-arrow-w:64px;--flow-connector-h:120px;grid-template-columns:1fr var(--flow-arrow-w) 1.15fr var(--flow-arrow-w) 1fr;grid-template-rows:auto var(--flow-connector-h) auto var(--flow-connector-h) auto;min-width:940px;margin:0 auto;display:grid}.flow__cell--a1{grid-area:1/1}.flow__cell--a2{grid-area:1/2}.flow__cell--a3{grid-area:1/3}.flow__cell--a4{grid-area:1/4}.flow__cell--a5{grid-area:1/5}.flow__cell--b3{grid-area:2/3}.flow__cell--c3{grid-area:3/3}.flow__cell--bd1{grid-area:2/1/5}.flow__cell--d3{grid-area:4/3}.flow__cell--e{grid-area:5/1/auto/-1}.flow__cell{justify-content:stretch;align-items:stretch;min-width:0;display:flex}.flow__node{border:1px solid var(--border);border-top:4px solid var(--pink);background:#fff;border-radius:6px;flex-direction:column;flex:1;padding:22px 24px;display:flex}.flow__node--focus{border-color:var(--pink);box-shadow:0 0 0 4px #e5195f14}.flow__node--win{border-top-color:var(--charcoal);background:var(--charcoal);color:#fff}.flow__node--win .flow__node-step{color:#ff7aa7}.flow__node--win .flow__node-title{color:#fff}.flow__node--win .flow__node-body{color:#ffffffd1}.flow__node--loop{background:#fff2f6}.flow__node-step{color:var(--pink);text-transform:uppercase;letter-spacing:.08em;margin:0 0 8px;font-size:.72rem;font-weight:700}.flow__node-title{margin:0 0 8px;font-size:1.15rem;font-weight:800;line-height:1.2}.flow__node-body{color:var(--text-body);margin:0;font-size:.9rem;line-height:1.55}.flow__chips{flex-wrap:wrap;gap:6px;margin:14px 0 0;padding:0;list-style:none;display:flex}.flow__chips li{border:1px solid var(--border);color:var(--charcoal);background:#fff;border-radius:999px;padding:4px 10px;font-size:.72rem;font-weight:700}.flow__h-arrow{background:var(--flow-line);flex:1;align-self:center;height:2px;margin:0 6px;position:relative}.flow__h-arrow:after{content:"";border:6px solid #0000;border-left:9px solid var(--flow-line);border-right:0;position:absolute;top:50%;right:-1px;transform:translateY(-50%)}.flow__h-arrow .flow__arrow-label{white-space:nowrap;position:absolute;bottom:10px;left:50%;transform:translate(-50%)}.flow__v-arrow{flex:1;justify-content:center;align-items:center;min-height:100%;display:flex;position:relative}.flow__v-arrow:before{content:"";border-left:2px solid var(--flow-line);position:absolute;top:8px;bottom:8px;left:50%;transform:translate(-50%)}.flow__v-arrow:after{content:"";border:6px solid #0000;border-top:9px solid var(--flow-line);border-bottom:0;position:absolute;bottom:7px;left:50%;transform:translate(-50%)}.flow__v-arrow--up:after{border-top:0;border-bottom:9px solid var(--flow-line);top:7px;bottom:auto}.flow__v-arrow--dashed:before{border-left-style:dashed;border-left-color:var(--flow-dashed)}.flow__v-arrow--dashed:after{border-top-color:var(--flow-dashed)}.flow__v-arrow--dashed.flow__v-arrow--up:after{border-bottom-color:var(--flow-dashed)}.flow__loop{flex:1;grid-template-columns:1fr 1fr;display:grid}.flow__arrow-label{z-index:1;border:1px solid var(--border);text-align:center;max-width:150px;color:var(--charcoal);background:#fff;border-radius:4px;padding:4px 8px;font-size:.7rem;font-weight:700;line-height:1.35;display:inline-block;position:relative}.flow__v-arrow--dashed .flow__arrow-label{color:#5b6068;font-weight:600}.flow__organic{background:#fafafa;border:2px dashed #c3c9d2;border-radius:8px;flex:1;margin-top:0;padding:28px 28px 24px}.flow__organic-head{max-width:720px;margin-bottom:22px}.flow__organic-head .flow__node-step{color:#5b6068}.flow__organic-jobs{grid-template-columns:1fr 1fr;gap:18px;display:grid}.flow__job{border:1px solid var(--border);background:#fff;border-radius:6px;padding:18px 20px}.flow__job-num{color:#5b6068;text-transform:uppercase;letter-spacing:.08em;margin:0 0 6px;font-size:.7rem;font-weight:700}.flow__job-title{margin:0 0 8px;font-size:1rem;font-weight:800}.flow__job-body{color:var(--text-body);margin:0;font-size:.88rem;line-height:1.55}.flow__chips--organic{margin-top:18px}.flow__chips--organic li{background:#fff}@media (max-width:700px){.flow-scroll{padding:0 16px}}.campaign-block{border-top:1px solid var(--border);margin:0 0 44px;padding-top:30px}.campaign-block>:last-child{margin-bottom:0}.campaign-block__head{align-items:flex-start;gap:16px;margin:0 0 20px;display:flex}.campaign-block__num{background:var(--charcoal);color:#fff;border-radius:50%;flex:none;place-items:center;width:36px;height:36px;font-size:1rem;font-weight:800;line-height:1;display:grid}.campaign-block__num--loop{background:var(--pink);font-size:1.25rem}.campaign-block__title{margin:0;font-size:1.35rem;font-weight:800;line-height:1.2}.campaign-block__desc{max-width:760px;color:var(--text-body);margin:6px 0 0;font-size:.95rem;line-height:1.5}.fact{border:1px solid var(--border);border-left:4px solid var(--charcoal);background:#fff;border-radius:6px;flex-wrap:wrap;align-items:baseline;gap:6px 18px;margin:0 0 20px;padding:14px 18px;display:flex}.fact__label{letter-spacing:.08em;text-transform:uppercase;color:#5b6068;flex:none;font-size:.72rem;font-weight:800}.fact__value{color:var(--charcoal);font-size:1.05rem;font-weight:800;line-height:1.4}.spec-grid{background:var(--border);border:1px solid var(--border);border-left:4px solid var(--charcoal);border-radius:6px;grid-template-columns:repeat(3,minmax(0,1fr));gap:1px;margin:0 0 24px;display:grid;overflow:hidden}.spec-grid__item{background:#fff;margin:0;padding:12px 16px}.spec-grid__item--wide{grid-column:1/-1}.spec-grid dt{letter-spacing:.08em;text-transform:uppercase;color:#5b6068;margin:0 0 4px;font-size:.7rem;font-weight:800}.spec-grid dd{color:var(--charcoal);margin:0;font-size:.95rem;font-weight:700;line-height:1.4}@media (max-width:900px){.spec-grid{grid-template-columns:repeat(2,minmax(0,1fr))}}@media (max-width:560px){.spec-grid{grid-template-columns:1fr}}.purple-cow-cta{color:#fff;cursor:pointer;background:#7e3fb8;border:0;border-radius:999px;justify-self:start;margin-top:18px;padding:11px 20px;font-family:inherit;font-size:.86rem;font-weight:800;transition:background .15s,transform .15s}.purple-cow-cta:hover,.purple-cow-cta:focus-visible{background:#6a2fa0;transform:translateY(-1px)}.offer-strategy{grid-template-columns:minmax(0,.85fr) minmax(0,1.15fr);gap:20px;margin:0 0 26px;display:grid}.offer-strategy--single{grid-template-columns:minmax(0,1fr)}.offer-why{background:#faf6ff;border-left:4px solid #7e3fb8;border-radius:0 6px 6px 0;padding:22px 24px}.offer-why__eyebrow{color:#7e3fb8;letter-spacing:.08em;text-transform:uppercase;margin:0 0 8px;font-size:.72rem;font-weight:800}.offer-why__body{color:var(--text-body);margin:0;font-size:.92rem;line-height:1.6}.offer-secondary{background:#fafafa;border:1px dashed #c3c9d2;border-radius:8px;padding:22px 24px}.offer-secondary__eyebrow{color:#5b6068;letter-spacing:.08em;text-transform:uppercase;margin:0 0 8px;font-size:.72rem;font-weight:800}.offer-secondary__title{margin:0 0 10px;font-size:1.1rem;font-weight:800;line-height:1.25}.offer-secondary__body{color:var(--text-body);margin:0 0 10px;font-size:.92rem;line-height:1.6}.offer-secondary__placement{border-top:1px solid var(--border);color:#5b6068;margin:0;padding-top:12px;font-size:.86rem;line-height:1.6}.offer-secondary__cta{color:var(--pink);cursor:pointer;background:0 0;border:0;margin-top:14px;padding:0;font-family:inherit;font-size:.82rem;font-weight:800}.offer-secondary__cta:hover,.offer-secondary__cta:focus-visible{text-decoration:underline}.audience-callout{border:1px solid var(--border);border-left:4px solid var(--pink);background:#fff;border-radius:0 8px 8px 0;justify-content:space-between;align-items:center;gap:20px 32px;margin:0 0 26px;padding:22px 26px;display:flex}.audience-callout__eyebrow,.audience-research__label{color:var(--pink);letter-spacing:.08em;text-transform:uppercase;margin:0 0 8px;font-size:.72rem;font-weight:800}.audience-callout__title{margin:0 0 8px;font-size:1.1rem;font-weight:800;line-height:1.3}.audience-callout__body{max-width:720px;color:var(--text-body);margin:0;font-size:.92rem;line-height:1.6}.audience-callout .purple-cow-cta{flex:none;margin-top:0}.audience-research{color:var(--text-body);font-size:.95rem;line-height:1.6}.audience-research__lead{margin:0 0 20px}.audience-research__lever{background:#faf6ff;border-left:4px solid #7e3fb8;border-radius:0 6px 6px 0;margin:0 0 28px;padding:16px 20px}.audience-research__lever p:last-child{color:var(--charcoal);margin:0;font-weight:700}.modal-body .audience-research__pains{grid-template-columns:repeat(2,minmax(0,1fr));gap:14px;margin:0 0 28px;padding:0;list-style:none;display:grid}.audience-research__pains li{border:1px solid var(--border);border-radius:6px;padding:16px 18px}.audience-research__pain-head{color:var(--charcoal);align-items:center;gap:10px;margin:0 0 8px;font-weight:800;display:flex}.audience-research__pain-id{background:var(--charcoal);color:#fff;border-radius:999px;padding:2px 8px;font-size:.72rem}.audience-research__quote{margin:0 0 8px;font-style:italic}.audience-research__reality{margin:0;font-size:.88rem}.audience-research__threads{margin:0 0 12px;padding-left:20px}.audience-research__words{margin:0 0 28px}.audience-research__caveats{background:#f5f5f5;border-radius:6px;padding:16px 20px;font-size:.88rem}.audience-research__caveats ul{margin:0;padding-left:20px}.audience-research__caveats li+li{margin-top:6px}.keyword-plan__filters{flex-wrap:wrap;align-items:center;gap:10px 14px;margin:0 0 16px;display:flex}.keyword-plan__search,.keyword-plan__select{font:inherit;border:1px solid #bbb;border-radius:4px;padding:9px 12px;font-size:.88rem}.keyword-plan__search{flex:220px}.keyword-plan__count{color:#5b6068;font-size:.82rem;font-weight:700}.keyword-plan__table td{padding:10px 12px;font-size:.86rem}.keyword-plan__table th{white-space:nowrap;padding:12px}.keyword-plan__table td:first-child{min-width:220px;font-weight:700}@media (max-width:700px){.audience-callout,.keyword-plan-cta{flex-direction:column;align-items:flex-start}.audience-research__pains{grid-template-columns:1fr}}.bmc-tabs{border-bottom:1px solid var(--border);background:#fafafa}.bmc-tabs__inner{flex-wrap:wrap;gap:6px;padding-top:10px;display:flex}.bmc-tabs button{color:#666;cursor:pointer;font:inherit;background:0 0;border:1px solid #0000;border-bottom:0;border-radius:6px 6px 0 0;align-items:center;gap:8px;margin-bottom:-1px;padding:12px 18px;font-size:.88rem;font-weight:700;display:inline-flex}.bmc-tabs button:hover{color:var(--charcoal)}.bmc-tabs button.is-active{border-color:var(--border);color:var(--charcoal);box-shadow:inset 0 3px 0 var(--pink);background:#fff}.bmc-tabs__badge{color:#8a5a00;letter-spacing:.05em;text-transform:uppercase;background:#fff3dd;border-radius:999px;padding:3px 7px;font-size:.62rem;font-weight:800}.bmc-andromeda{border-left:3px solid var(--pink);background:#fff;margin:24px 0 8px;padding:20px 24px}.bmc-andromeda p{color:#444;margin:0 0 10px;font-size:.92rem}.bmc-andromeda ul{margin:0 0 12px;padding-left:20px}.bmc-andromeda li{color:#444;margin-bottom:5px;font-size:.9rem}.bmc-andromeda p:last-child{margin-bottom:0}.bmc-new-grid{grid-template-columns:repeat(auto-fill,minmax(300px,1fr));align-items:start;gap:34px 28px;margin-top:30px;display:grid}.bmc-new-ad__head{align-items:flex-start;gap:11px;margin-bottom:10px;display:flex}.bmc-new-ad__head h3{margin:0 0 3px;font-size:1rem;line-height:1.3}.bmc-new-ad__head p{color:#6a6a6a;margin:0;font-size:.78rem}.bmc-new-ad__num{background:var(--charcoal);color:#fff;border-radius:50%;flex:none;place-items:center;width:26px;height:26px;font-size:.74rem;font-weight:800;display:grid}.bmc-new-ad__versions{flex-wrap:wrap;gap:6px;margin-bottom:10px;display:flex}.bmc-new-ad__versions button{border:1px solid var(--border);color:#555;cursor:pointer;font:inherit;background:#fff;border-radius:999px;padding:6px 11px;font-size:.74rem;font-weight:700}.bmc-new-ad__versions button.is-active{border-color:var(--pink);color:var(--pink)}.bmc-new-ad .meta-ad__primary{margin:0 0 12px;font-size:.86rem;line-height:1.5}.bmc-new-ad__media{background:#f2f2f2;position:relative}.bmc-new-ad__media img,.bmc-new-ad__media video{width:100%;height:auto;display:block}.bmc-new-ad__media--tall{place-items:center;display:grid}.bmc-new-ad__media--tall img,.bmc-new-ad__media--tall video{width:auto;max-width:100%;max-height:560px}.bmc-new-ad__arrow{color:#222;cursor:pointer;background:#fffffff0;border:0;border-radius:50%;place-items:center;width:34px;height:34px;margin-top:-17px;padding:0;font-size:1.4rem;line-height:1;display:grid;position:absolute;top:50%;box-shadow:0 1px 4px #00000040}.bmc-new-ad__arrow--prev{left:10px}.bmc-new-ad__arrow--next{right:10px}.bmc-new-ad__count{color:#fff;background:#1a1a1ac7;border-radius:999px;padding:3px 8px;font-size:.7rem;font-weight:700;position:absolute;top:10px;right:10px}.bmc-new-ad .meta-ad__footer{border-top:1px solid var(--border);background:#f4f5f5}.bmc-new-ad__meta{margin:10px 0 0}.bmc-new-ad__meta>div{grid-template-columns:44px 1fr;gap:8px;margin-bottom:4px;font-size:.8rem;display:grid}.bmc-new-ad__meta dt{color:#6a6a6a;letter-spacing:.06em;text-transform:uppercase;padding-top:2px;font-size:.66rem;font-weight:800}.bmc-new-ad__meta dd{color:#444;margin:0}.bmc-sub{margin:36px 0 12px;font-size:1.1rem}.bmc-search-group{border:1px solid var(--border);background:#fff;margin-bottom:22px;padding:22px 24px}.bmc-search-group__head{align-items:flex-start;gap:11px;margin-bottom:14px;display:flex}.bmc-search-group__head h3{margin:0 0 3px;font-size:1.02rem}.bmc-search-group__head>div{min-width:0}.bmc-search-group__head p{color:#555;overflow-wrap:anywhere;margin:0;font-size:.82rem}.bmc-new-hero h1 .accent{white-space:normal}.bmc-search-group__grid{grid-template-columns:minmax(0,1.1fr) minmax(0,1fr);gap:26px;display:grid}.bmc-search-group h4{color:#6a6a6a;letter-spacing:.06em;text-transform:uppercase;margin:0 0 7px;font-size:.68rem;font-weight:800}.bmc-search-group .google-keyword-preview+h4{margin-top:14px}.bmc-search-group__copy{margin-top:16px}.bmc-search-group__copy h4 span{color:#999;text-transform:none;letter-spacing:0;font-weight:700}.bmc-parts td a{overflow-wrap:anywhere;font-size:.76rem}.bmc-parts__kw{white-space:nowrap}.bmc-search-group__grid>div,.bmc-parts.data-table{min-width:0}.bmc-rsa__ad{background:#fff;border:1px solid #dadce0;border-radius:8px;padding:16px 18px;font-family:Arial,sans-serif}.bmc-rsa__ad p{margin:0}.bmc-rsa__sponsor{color:#202124;font-size:12px}.bmc-rsa__url{color:#202124;font-size:12px;margin-top:2px!important}.bmc-rsa__title{color:#1a0dab;font-size:18px;line-height:1.3;margin:6px 0 4px!important}.bmc-rsa__desc{color:#4d5156;font-size:13px;line-height:1.5}.bmc-rsa__shuffle{margin-top:10px;font-size:.76rem}@media (max-width:760px){.bmc-search-group{padding:18px 16px}.bmc-search-group__grid{grid-template-columns:minmax(0,1fr)}.bmc-tabs button{padding:10px 12px;font-size:.82rem}}.bmc-kv td{overflow-wrap:anywhere}.bmc-audience-size{max-width:520px;margin-top:24px}.client-os__download{flex-wrap:wrap;align-items:center;gap:16px 20px;display:flex}.client-os__meta{color:#777;font-size:.85rem}.client-os__value{color:#777;margin:12px 0 0;font-size:.85rem}.client-os__steps{grid-template-columns:repeat(2,1fr);gap:20px;margin:0 0 24px;padding:0;list-style:none;display:grid}.client-os__step{border:1px solid var(--border);background:#fff;border-radius:6px;gap:18px;padding:24px;display:flex}.client-os__step h3{margin-bottom:8px;font-size:1.05rem}.client-os__step p{margin-bottom:14px;font-size:.95rem}.client-os__step-number{background:var(--pink);color:#fff;border-radius:50%;flex:0 0 36px;place-items:center;height:36px;font-weight:800;display:grid}.client-os__prompts{gap:14px;max-width:860px;display:grid}.client-os__prompt{border:1px solid var(--border);border-left:4px solid var(--pink);border-radius:6px;justify-content:space-between;align-items:center;gap:20px;padding:18px 22px;display:flex}.client-os__prompt-text{color:var(--charcoal);margin:0 0 4px;font-size:1.15rem;font-weight:700}.client-os__prompt-note{color:#666;margin:0;font-size:.92rem}.client-os__copy{flex:none}.client-os__knows{grid-template-columns:repeat(3,1fr);gap:20px;margin-bottom:24px;display:grid}.client-os__know{background:#fff}.client-os__know p:last-child{margin:0}.client-os__stat{color:var(--pink);margin:0 0 10px;font-size:2.2rem;font-weight:800;line-height:1}.client-os__next{background:var(--charcoal)}.client-os__next .section__headline,.client-os__next h3,.client-os__next h4{color:#fff}.client-os__next .section__intro,.client-os__next p{color:#d4d4d4}.client-os__next .cluster-card{border-color:#333;border-top-color:var(--pink);background:#262626}.client-os__subhead{margin:8px 0 18px;font-size:1.2rem}.client-os__example{border-left:3px solid var(--pink);padding:4px 0 4px 18px}.client-os__example h4{margin-bottom:6px;font-size:1rem}.client-os__example p{margin:0;font-size:.95rem}.client-os__cta{flex-wrap:wrap;align-items:center;gap:14px 22px;margin-top:8px;display:flex}.client-os__cta .muted-note{margin:0}@media (max-width:780px){.client-os__steps,.client-os__knows{grid-template-columns:1fr}.client-os__prompt{flex-direction:column;align-items:flex-start}}.client-os a.secondary-btn{align-items:center;gap:6px;text-decoration:none;display:inline-flex}.modal-panel--frame{flex-direction:column;width:94vw;max-width:none;height:92vh;max-height:none;padding:52px 0 0;display:flex;overflow:hidden}.modal-panel--frame .modal-body{flex:1;min-height:0}.landing-preview{border:0;border-top:1px solid var(--border);width:100%;height:100%;display:block}.timeline__shade{pointer-events:none;background:repeating-linear-gradient(135deg,#00000009 0 8px,#0000000f 8px 16px);border-left:1px dashed #c9c9c9;position:absolute;top:0;bottom:0}.timeline__shade-label{color:#777;letter-spacing:.06em;text-transform:uppercase;white-space:nowrap;font-size:.68rem;font-weight:800;position:absolute;top:6px;left:12px}.timeline--tooltip{position:relative}.timeline--tooltip .timeline__canvas{margin:0 auto}.timeline__tooltip{z-index:20;background:var(--charcoal);color:#fff;pointer-events:none;border-radius:8px;width:300px;padding:14px 16px;position:absolute;transform:translate(-50%,calc(-100% - 18px));box-shadow:0 10px 30px #00000038}.timeline__tooltip:after{content:"";bottom:-6px;left:calc(50% + var(--arrow-x,0px));background:var(--charcoal);width:12px;height:12px;position:absolute;transform:translate(-50%)rotate(45deg)}.timeline__tooltip-date{color:#ff8fb4;letter-spacing:.06em;text-transform:uppercase;margin:0 0 3px;font-size:.7rem;font-weight:800}.timeline__tooltip-title{margin:0 0 8px;font-size:.98rem;font-weight:800;line-height:1.3}.timeline__tooltip-list{margin:0;padding-left:18px}.timeline__tooltip-list li{color:#ffffffdb;margin-bottom:4px;font-size:.84rem;line-height:1.45}.timeline__tooltip-list li:last-child{margin-bottom:0}.timeline__legend-item--payment{--lane-color:#167346}.timeline__payments{height:30px;margin:-22px 0 40px;position:relative}.timeline__pay{color:#167346;cursor:pointer;font:inherit;white-space:nowrap;background:#eef8f2;border:1px solid #b9dcc8;border-radius:999px;align-items:center;gap:7px;padding:5px 11px;font-size:.74rem;font-weight:800;display:inline-flex;position:absolute;top:0;transform:translate(-50%)}.timeline__pay-date{color:#4f8a69;font-weight:700}.timeline__pay:hover,.timeline__pay--active{color:#fff;background:#167346;border-color:#167346}.timeline__pay:hover .timeline__pay-date,.timeline__pay--active .timeline__pay-date{color:#fffc}.hero__headline--ganneston{text-wrap:balance;font-size:clamp(2.2rem,4.6vw,3.4rem)}.gn-journey{grid-template-columns:repeat(4,1fr);gap:14px;margin:8px 0 32px;display:grid}.gn-journey__step{border:1px solid var(--border);border-top:4px solid var(--pink);background:#fff;border-radius:6px;padding:20px 20px 18px;position:relative}.gn-journey__step:not(:last-child):after{content:"→";z-index:1;color:var(--pink);font-weight:800;position:absolute;top:50%;right:-13px;transform:translateY(-50%)}.gn-journey__num{background:var(--charcoal);color:#fff;border-radius:50%;place-items:center;width:28px;height:28px;font-size:.82rem;font-weight:800;display:inline-grid}.gn-journey__when{color:#777;letter-spacing:.06em;text-transform:uppercase;margin:12px 0 2px;font-size:.7rem;font-weight:800}.gn-journey__title{color:var(--charcoal);margin:0 0 8px;font-size:1.02rem;font-weight:800;line-height:1.3}.gn-journey__owner{color:var(--pink-dark);margin:0;font-size:.8rem;font-weight:700}.gn-mailer{align-items:flex-start}.gn-geofence{margin:18px 0 6px}.gn-geofence img{border:1px solid var(--border);border-radius:6px;width:100%;display:block}.gn-geofence figcaption{color:#777;margin-top:8px;font-size:.82rem}.gn-mailer .range-row__label:first-child{flex:0 0 210px}@media (max-width:760px){.gn-journey{grid-template-columns:1fr 1fr}.gn-journey__step:nth-child(2):after{display:none}.gn-mailer{flex-direction:column;gap:6px}.gn-mailer .range-row__label:first-child{flex:none}}.ch-actions{margin:14px 0 0;padding-left:18px}.ch-actions li{margin-bottom:6px;font-size:.9rem}.ch-phases{grid-template-columns:repeat(3,minmax(0,1fr));gap:12px;margin:14px 0 6px;display:grid}.ch-phases button{border:1px solid var(--border);color:#444;cursor:pointer;font:inherit;text-align:left;background:#fff;border-top:4px solid #d9d9d9;border-radius:6px;flex-direction:column;gap:4px;padding:16px 18px;display:flex}.ch-phases button small{color:#777;letter-spacing:.06em;text-transform:uppercase;font-size:.68rem;font-weight:800}.ch-phases button strong{color:var(--charcoal);font-size:.98rem}.ch-phases button span{font-size:.82rem;line-height:1.45}.ch-phases button.is-active{border-color:var(--pink);border-top-color:var(--pink);box-shadow:0 4px 14px #e5195f1a}.ch-phases button.is-active small{color:var(--pink)}.ch-copy summary{cursor:pointer;color:var(--charcoal);padding:13px 16px;font-size:.82rem;font-weight:800}.ch-copy h4{color:#6a6a6a;letter-spacing:.06em;text-transform:uppercase;margin:14px 0 7px;font-size:.68rem;font-weight:800}.ch-copy h4 span{color:#999;text-transform:none;letter-spacing:0;font-weight:700}.ad-copy-details ol.ch-copy-list{columns:1;margin:0;padding-left:22px}.ch-copy-list li{border-radius:3px;margin-bottom:3px;padding:2px 6px;font-size:.84rem}.ch-copy-list li span{margin-right:8px}.ch-copy-list li small{color:#9a9a9a;font-variant-numeric:tabular-nums;font-size:.7rem}.ch-copy-list li.is-pinned{margin-left:-22px;font-weight:700;list-style:none}.ch-copy-list li.is-swapped{color:#6b4600;background:#fff3dd}.ch-rsa__site{color:#202124;align-items:center;gap:10px;font-size:13px;line-height:1.3;display:flex}.ch-rsa__site small{color:#4d5156;font-size:12px}.ch-rsa__favicon{background:#fff;border:1px solid #dadce0;border-radius:50%;place-items:center;width:28px;height:28px;display:grid;overflow:hidden}.ch-rsa__favicon img{object-fit:contain;width:26px;height:26px}.ch-rsa__sponsor{font-weight:700;margin-top:8px!important}.ch-dg-grid{grid-template-columns:repeat(2,minmax(0,1fr));align-items:start;gap:34px 28px;margin-top:18px;display:grid}.ch-dg-grid--images{grid-template-columns:repeat(3,minmax(0,1fr))}.ch-dg{min-width:0}.ch-dg .bmc-rsa__shuffle{margin:10px 0 0}.ch-dg .ch-copy{margin-top:12px}.ch-yt{background:#fff;border:1px solid #e3e3e3;border-radius:10px;font-family:Roboto,Arial,sans-serif;overflow:hidden}.ch-yt__player{aspect-ratio:16/9;background:#000;position:relative}.ch-yt__player video,.ch-yt__frame{border:0;width:100%;height:100%;display:block}.ch-yt__facade{cursor:pointer;background:#000;border:0;width:100%;height:100%;padding:0;display:block;position:relative}.ch-yt__facade img{object-fit:cover;width:100%;height:100%;display:block}.ch-yt__play{color:#fff;background:#ff0000eb;border-radius:12px;place-items:center;width:68px;height:48px;font-size:1.2rem;display:grid;position:absolute;top:50%;left:50%;transform:translate(-50%,-50%)}.ch-yt__meta{grid-template-columns:36px minmax(0,1fr) auto;align-items:start;gap:10px;padding:12px;display:grid}.ch-yt__avatar{object-fit:contain;background:#fff;border:1px solid #e3e3e3;border-radius:50%;width:36px;height:36px}.ch-yt__headline{color:#0f0f0f;margin:0 0 3px;font-size:15px;font-weight:600;line-height:1.35}.ch-yt__desc{color:#3f3f3f;margin:0 0 4px;font-size:13px;line-height:1.4}.ch-yt__sponsor{color:#606060;margin:0;font-size:12px}.ch-yt__sponsor strong{color:#0f0f0f}.ch-yt__cta{color:#fff;white-space:nowrap;background:#065fd4;border-radius:18px;align-self:center;padding:8px 14px;font-size:13px;font-weight:600}.ch-feed{background:#fff;border:1px solid #e3e3e3;border-radius:10px;font-family:Roboto,Arial,sans-serif;overflow:hidden}.ch-feed__image{aspect-ratio:1.91;background:#eee}.ch-feed__image img{object-fit:cover;width:100%;height:100%;display:block}.ch-feed__body{padding:12px 14px 14px}.ch-feed__body .ch-yt__sponsor{margin-bottom:5px}.ch-feed__body .ch-yt__cta{margin-top:8px;display:inline-block}.ch-meta-video video{aspect-ratio:9/16;background:#000;width:auto;max-width:100%;max-height:560px}.ch-cut-filter{margin-top:18px}.ch-cut-group__style{color:#555;max-width:760px;margin:-4px 0 14px;font-size:.9rem}.ch-cut-grid{grid-template-columns:repeat(auto-fill,minmax(300px,1fr));align-items:start;gap:24px;display:grid}.ch-cut-grid--vertical{grid-template-columns:repeat(auto-fill,minmax(210px,1fr))}.ch-cut{border:1px solid var(--border);background:#fff;border-radius:8px;overflow:hidden}.ch-cut__player{aspect-ratio:16/9;background:#000}.ch-cut--vertical .ch-cut__player{aspect-ratio:9/16}.ch-cut__player video{object-fit:contain;background:#000;width:100%;height:100%;display:block}.ch-cut__body{padding:12px 14px 14px}.ch-cut__body h4{margin:0 0 6px;font-size:.98rem}.ch-cut__body p{color:#444;margin:0 0 6px;font-size:.84rem;line-height:1.45}.ch-cut__tags{flex-wrap:wrap;gap:6px;display:flex}.ch-cut__tags span{color:#244f5a;background:#edf5f4;border-radius:999px;padding:2px 8px;font-size:.7rem;font-weight:800}.ch-cut__end{color:#6a6a6a!important;font-size:.78rem!important}.ch-feed__image{position:relative}.ch-feed__image--portrait{aspect-ratio:4/5}.ch-library__controls{flex-wrap:wrap;justify-content:space-between;gap:6px 20px;margin-bottom:8px;display:flex}.ch-library__grid{grid-template-columns:repeat(auto-fill,minmax(200px,1fr));gap:14px;display:grid}.ch-library__grid figure{margin:0}.ch-library__grid img{object-fit:cover;background:#eee;border-radius:6px;width:100%;display:block}.ch-library__grid--landscape img{aspect-ratio:1.91}.ch-library__grid--square img{aspect-ratio:1}.ch-library__grid--portrait img{aspect-ratio:4/5}.ch-library__grid figcaption{color:#777;letter-spacing:.04em;text-transform:uppercase;margin-top:5px;font-size:.7rem;font-weight:700}@media (max-width:900px){.ch-dg-grid,.ch-dg-grid--images,.ch-phases{grid-template-columns:minmax(0,1fr)}}@media (max-width:560px){.ch-cut-grid--vertical,.ch-library__grid{grid-template-columns:repeat(2,minmax(0,1fr));gap:12px}}@media (max-width:480px){.ch-yt__meta{grid-template-columns:32px minmax(0,1fr)}.ch-yt__meta .ch-yt__cta{grid-column:2;justify-self:start}}.timeline__bar--build,.timeline__legend-item--build{--lane-color:#b5651d}.timeline__bar--live,.timeline__legend-item--live{--lane-color:#167346}.visually-hidden{clip:rect(0, 0, 0, 0);white-space:nowrap;border:0;width:1px;height:1px;margin:-1px;padding:0;position:absolute;overflow:hidden}.hpt-status{border:1px solid var(--border);background:#fff;border-radius:8px;grid-template-columns:repeat(4,minmax(0,1fr));margin:28px 0 12px;display:grid;overflow:hidden}.hpt-status__cell{border-left:1px solid var(--border);flex-direction:column;gap:4px;padding:16px 18px;display:flex}.hpt-status__cell:first-child{border-left:0}.hpt-status__label{color:#777;letter-spacing:.06em;text-transform:uppercase;font-size:.68rem;font-weight:800}.hpt-status__value{color:var(--charcoal);font-size:.95rem;font-weight:800;line-height:1.35}.hpt-status__value em{color:#777;font-style:normal;font-weight:700}.hpt-status__value--behind{color:#a32626}.hpt-hint{color:#666;margin:0 0 16px;font-size:.9rem}.hpt-weeks{gap:8px;display:grid}.hpt-week{border:1px solid var(--border);background:#fff;border-radius:6px}.hpt-week--major{box-shadow:inset 4px 0 0 var(--pink)}.hpt-week__head{width:100%;color:var(--charcoal);font:inherit;text-align:left;cursor:pointer;background:0 0;border:0;grid-template-columns:110px minmax(0,1fr) auto 20px;align-items:center;gap:14px;padding:14px 18px;display:grid}.hpt-week__head:hover .hpt-week__title{color:var(--pink)}.hpt-week__date{color:var(--pink);letter-spacing:.05em;text-transform:uppercase;font-size:.74rem;font-weight:800}.hpt-week__title{font-weight:800}.hpt-week__meta{align-items:center;gap:10px;display:flex}.hpt-week__count{color:#777;white-space:nowrap;font-size:.74rem;font-weight:700}.hpt-week__chevron{color:#999;font-size:1.2rem;line-height:1;transition:transform .15s}.hpt-week.is-open .hpt-week__chevron{transform:rotate(90deg)}.hpt-week__body{grid-template-columns:1fr 1fr;gap:28px;padding:4px 18px 20px 142px;display:grid}.hpt-col__label{color:#555;letter-spacing:.06em;text-transform:uppercase;margin:0 0 8px;font-size:.7rem;font-weight:800}.hpt-col__label--you{color:var(--pink)}.hpt-list{gap:8px;margin:0;padding:0;list-style:none;display:grid}.hpt-item{grid-template-columns:18px minmax(0,1fr);align-items:start;gap:10px;font-size:.9rem;line-height:1.45;display:grid}.hpt-item__mark{color:#fff;cursor:pointer;background:#fff;border:1.5px solid #bbb;border-radius:50%;place-items:center;width:18px;height:18px;margin-top:2px;padding:0;font-family:inherit;font-size:.66rem;font-weight:800;line-height:1;transition:border-color .15s,background .15s;display:grid}.hpt-item__mark:hover:not(:disabled){background:#eef8f2;border-color:#167346}.hpt-item__mark:disabled{cursor:default}.hpt-item__mark:focus-visible{outline:2px solid var(--pink);outline-offset:2px}.hpt-item--done .hpt-item__mark{background:#167346;border-color:#167346}.hpt-item--done .hpt-item__label{color:#888;-webkit-text-decoration:line-through #bbb;text-decoration:line-through #bbb}.hpt-item--done .hpt-item__mark:hover:not(:disabled){background:#12603a}.hpt-item__link{color:var(--pink);margin-top:3px;font-size:.8rem;font-weight:800;text-decoration:none;display:inline-block}.hpt-item__link:hover{text-decoration:underline}.hpt-error{color:#a32626;margin:0 0 12px;font-size:.86rem}.hpt-item--overdue .hpt-item__mark{border-color:#a32626}.hpt-item__kind,.hpt-owner{color:var(--pink);letter-spacing:.05em;text-transform:uppercase;vertical-align:1px;background:#fff2f6;border-radius:999px;margin-right:7px;padding:1px 7px;font-size:.64rem;font-weight:800;display:inline-block}.hpt-owner--5k{color:#2d7d8a;background:#eef4f5}.hpt-owner--both{color:#6b4fbb;background:#f1eefa}.hpt-item__link{display:table}.hpt-item__due{color:#777;margin-top:2px;font-size:.76rem;font-weight:700;display:block}.hpt-item--overdue .hpt-item__due{color:#a32626}.hpt-empty{color:#888;margin:0;font-size:.9rem}.hpt-pill--current{color:var(--pink);background:#fff2f6}.hpt-pill--behind{color:#a32626;background:#fdecec}.hpt-lessons{grid-template-columns:repeat(4,minmax(0,1fr));gap:14px;margin-bottom:28px;display:grid}.hpt-lesson{border:1px solid var(--border);border-top:3px solid var(--pink);background:var(--bg-alt);border-radius:6px;padding:18px}.hpt-lesson h4{margin:0 0 8px;font-size:.95rem;font-weight:800}.hpt-lesson p{color:#555;margin:0;font-size:.85rem;line-height:1.5}.hpt-checklist{box-shadow:inset 4px 0 0 var(--charcoal);margin-top:8px}.hpt-checklist__body{grid-template-columns:repeat(3,minmax(0,1fr));gap:28px;padding:4px 18px 22px;display:grid}.hpt-checklist__when{color:#999;letter-spacing:0;text-transform:none;font-weight:700}@media (max-width:900px){.hpt-status{grid-template-columns:1fr 1fr}.hpt-status__cell:nth-child(3){border-left:0}.hpt-status__cell:nth-child(n+3){border-top:1px solid var(--border)}.hpt-lessons{grid-template-columns:1fr 1fr}.hpt-week__body{padding-left:18px}.hpt-checklist__body{grid-template-columns:1fr}}@media (max-width:640px){.hpt-week__head{grid-template-columns:minmax(0,1fr) 20px;gap:4px 10px}.hpt-week__date,.hpt-week__title,.hpt-week__meta{grid-column:1}.hpt-week__chevron{grid-area:1/2/span 3}.hpt-week__body,.hpt-lessons{grid-template-columns:1fr}}.ppr-layout{grid-template-columns:minmax(0,1fr) 320px;align-items:start;gap:48px;display:grid}.ppr-main{min-width:0}.ppr-hide-notes .ppr-layout{grid-template-columns:minmax(0,1fr)}.ppr-hide-notes .ppr-notes{display:none}.ppr-hide-notes .ppr-main{max-width:900px}.ppr-section{padding:80px 0}.ppr-notes{border:1px solid var(--border);border-left:3px solid var(--pink);background:#fff;flex-direction:column;gap:16px;padding:22px 24px;display:flex;position:sticky;top:96px}.ppr-notes__label{color:#777;letter-spacing:.09em;text-transform:uppercase;margin:0;font-size:.72rem;font-weight:800}.ppr-notes__sub{color:#777;margin:-8px 0 0;font-size:.8rem;font-weight:700}.ppr-note h4{margin:0 0 4px;font-size:.9rem;font-weight:800}.ppr-note p{color:#444;margin:0;font-size:.93rem;line-height:1.55}.ppr-note p+p{margin-top:6px}.ppr-note .ppr-note__q{color:var(--charcoal);margin-bottom:4px;font-style:italic}.ppr-notes__next{color:var(--pink);align-self:flex-start;font-size:.84rem;font-weight:700;text-decoration:none}.ppr-notes__next:hover{text-decoration:underline}.ppr-fine{color:#777;margin:8px 0 0;font-size:.82rem}.ppr-kbd{border:1px solid var(--border);font:inherit;background:#fff;border-bottom-width:2px;border-radius:3px;padding:0 5px;font-size:.78rem}.ppr-hero-tools{flex-wrap:wrap;align-items:center;gap:10px 16px;margin-top:26px;display:flex}.ppr-hero-tools .ppr-fine{margin:0}.ppr-h4{color:#6a6a6a;letter-spacing:.07em;text-transform:uppercase;margin:0 0 12px;font-size:.72rem;font-weight:800}.ppr-six{grid-template-columns:repeat(2,minmax(0,1fr));gap:0 28px;margin:0 0 28px;padding:0;list-style:none;display:grid}.ppr-six li{border-top:1px solid var(--border);grid-template-columns:2.2em minmax(0,1fr);align-items:baseline;gap:8px;padding:14px 0;display:grid}.ppr-six__num{color:var(--pink);font-size:1.3rem;font-weight:800}.ppr-six a{color:var(--charcoal);font-weight:700;text-decoration:none}.ppr-six a:hover{color:var(--pink)}.ppr-six small{color:#6a6a6a;font-size:.86rem;display:block}.ppr-facts{color:#555;flex-wrap:wrap;gap:8px 24px;font-size:.94rem;display:flex}.ppr-facts strong{color:var(--charcoal)}.ppr-table td{font-size:.93rem}.ppr-num{font-variant-numeric:tabular-nums;white-space:nowrap}.ppr-final{color:var(--charcoal);font-weight:700}.ppr-dim{color:#888}.ppr-match{color:var(--pink);letter-spacing:.05em;text-transform:uppercase;margin-left:6px;font-size:.68rem;font-weight:800;display:inline-block}.ppr-criteria{grid-template-columns:repeat(auto-fit,minmax(190px,1fr));gap:0 24px;margin:0 0 40px;padding:0;list-style:none;display:grid}.ppr-criteria li{border-top:1px solid var(--border);flex-direction:column;gap:4px;padding:14px 0;display:flex}.ppr-criteria strong{color:var(--charcoal)}.ppr-criteria span{color:#555;font-size:.93rem}.ppr-legend{color:#555;flex-wrap:wrap;gap:8px 20px;margin-bottom:14px;font-size:.86rem;display:flex}.ppr-legend span{align-items:center;gap:8px;display:inline-flex}.ppr-swatch{width:16px;height:12px;display:inline-block}.ppr-swatch--six,.ppr-chart__row.is-six .ppr-chart__seg--on{background:var(--pink)}.ppr-swatch--other,.ppr-chart__seg--on{background:#a8a8a8}.ppr-swatch--gen,.ppr-chart__seg--gen{background:repeating-linear-gradient(135deg,#dcdcdc 0 5px,#fff 5px 8px);border:1px solid #a8a8a8}.ppr-chart__seg--gen{border-left:0}.ppr-chart{flex-direction:column;gap:4px;display:flex}.ppr-chart__row,.ppr-chart__axis{grid-template-columns:minmax(150px,230px) minmax(0,1fr) 4.5em;align-items:center;gap:14px;display:grid}.ppr-chart__row{padding:5px 0}.ppr-chart__name{color:#444;font-size:.9rem;line-height:1.3}.ppr-chart__name small{color:#777;font-size:.78rem;font-weight:400;display:block}.ppr-chart__row.is-six .ppr-chart__name{color:var(--charcoal);font-weight:700}.ppr-chart__track{min-width:0;height:16px;display:flex}.ppr-chart__seg{height:100%}.ppr-chart__val{color:#666;font-variant-numeric:tabular-nums;text-align:right;font-size:.88rem}.ppr-chart__row.is-six .ppr-chart__val{color:var(--charcoal);font-weight:700}.ppr-chart__axis{color:#777;font-variant-numeric:tabular-nums;font-size:.74rem}.ppr-chart__axis>div{border-top:1px solid var(--border);justify-content:space-between;padding-top:4px;display:flex}.ppr-picker{grid-template-columns:repeat(3,minmax(0,1fr));gap:8px;margin-bottom:28px;scroll-margin-top:110px;display:grid}.ppr-pick{border:1px solid var(--border);color:var(--charcoal);cursor:pointer;font:inherit;text-align:left;background:#fff;border-radius:4px;grid-template-columns:1.6em minmax(0,1fr);align-items:baseline;gap:6px;padding:12px 14px;font-size:.9rem;font-weight:700;line-height:1.3;display:grid}.ppr-pick:hover{border-color:var(--pink)}.ppr-pick__num{color:var(--pink);font-weight:800}.ppr-pick.is-active{border-color:var(--charcoal);background:var(--charcoal);color:#fff}.ppr-pick:focus-visible{outline:2px solid var(--pink);outline-offset:2px}.ppr-detail{flex-direction:column;gap:28px;display:flex}.ppr-detail p{max-width:70ch}.ppr-detail__title{margin-bottom:8px;font-size:1.35rem;font-weight:800}.ppr-detail__who{margin:0;font-size:1.04rem}.ppr-cols{grid-template-columns:repeat(2,minmax(0,1fr));gap:28px;display:grid}.ppr-cols>*{min-width:0}.ppr-types{gap:10px;margin:0;padding:0;list-style:none;display:grid}.ppr-types li{gap:2px;display:grid}.ppr-types strong{color:var(--charcoal);font-size:.93rem}.ppr-types span{color:#666;font-size:.92rem}.ppr-list{gap:6px;margin:0;padding-left:20px;display:grid}.ppr-list li::marker{color:var(--pink)}.ppr-detail__nav{flex-wrap:wrap;justify-content:space-between;gap:10px;display:flex}.ppr-options{flex-direction:column;display:flex}.ppr-option{border-top:1px solid #ddd;padding:22px 0}.ppr-option__head{flex-wrap:wrap;align-items:baseline;gap:8px 14px;margin-bottom:10px;display:flex}.ppr-option__head h3{font-size:1.1rem;font-weight:800}.ppr-chip{border:1px solid var(--border);color:var(--charcoal);background:#fff;border-radius:999px;padding:3px 10px;font-size:.76rem;font-weight:700}.ppr-option dl{grid-template-columns:11em minmax(0,1fr);gap:6px 18px;margin:0;font-size:.95rem;display:grid}.ppr-option dt{color:#777;font-weight:700}.ppr-option dd{margin:0}.ppr-order{counter-reset:ppr-order;margin:0 0 28px;padding:0;list-style:none}.ppr-order li{counter-increment:ppr-order;border-top:1px solid var(--border);grid-template-columns:2em minmax(0,1fr);gap:8px;padding:14px 0;display:grid}.ppr-order li:before{content:counter(ppr-order);color:var(--pink);font-size:1.2rem;font-weight:800;line-height:1.35}.ppr-order strong{color:var(--charcoal);display:block}.ppr-callout{border-left:3px solid var(--pink);background:#fff;max-width:720px;padding:20px 24px}.section:not(.section--alt) .ppr-callout{background:var(--bg-alt)}.ppr-callout strong{color:var(--charcoal)}.ppr-callout p{margin:6px 0 0}@media (max-height:760px){.ppr-notes{position:static}}@media (max-width:980px){.ppr-layout{grid-template-columns:minmax(0,1fr);gap:28px}.ppr-notes{position:static}}@media (max-width:680px){.ppr-section{padding:56px 0}.ppr-six,.ppr-cols{grid-template-columns:minmax(0,1fr)}.ppr-picker{grid-template-columns:repeat(2,minmax(0,1fr))}.ppr-table--search{min-width:0}.ppr-table--search th,.ppr-table--search td{padding:10px 12px}.ppr-chart__row,.ppr-chart__axis{grid-template-columns:minmax(0,1fr) 3.8em}.ppr-chart__name{grid-column:1/-1}.ppr-chart__axis>span:first-child{display:none}.ppr-option dl{grid-template-columns:minmax(0,1fr)}.ppr-option dt{margin-top:6px}}.anchor-subhead{text-transform:uppercase;letter-spacing:.06em;margin:8px 0 16px;font-size:1.05rem;font-weight:800}.anchor-input-card{background:#fff;margin-bottom:40px}.anchor-file-card{background:#fff;flex-direction:column;display:flex}.anchor-file-card p{flex:1}.anchor-file-card .secondary-btn{align-self:flex-start}.anchor-review-card{border-top-color:var(--charcoal);background:#fff7e0}.anchor-buttons{flex-wrap:wrap;gap:12px;display:flex}.anchor-table td,.anchor-table th{vertical-align:top;font-size:.92rem}.anchor-table td:first-child{min-width:170px}.anchor-calc{border:1px solid var(--border);background:#fff;border-radius:6px;grid-template-columns:1fr 1fr;gap:32px;padding:28px;display:grid}.anchor-calc__inputs{gap:14px;display:grid}.anchor-calc__field{color:var(--charcoal);gap:6px;font-size:.92rem;font-weight:600;display:grid}.anchor-calc__field input{font:inherit;border:1px solid #ccc;border-radius:4px;padding:10px 12px;font-weight:400}.anchor-calc__field input:focus{outline:2px solid var(--pink);border-color:var(--pink)}.anchor-calc__results{align-content:start;gap:12px;display:grid}.anchor-calc__result{background:var(--bg-alt);border-left:4px solid var(--pink);border-radius:4px;justify-content:space-between;align-items:baseline;gap:16px;padding:14px 16px;display:flex}.anchor-calc__result span{font-size:.92rem}.anchor-calc__result strong{color:var(--charcoal);white-space:nowrap;font-size:1.35rem}.anchor-calc__note{color:var(--charcoal);margin:4px 0 0;font-weight:600}.anchor-price{background:var(--bg-alt);border:1px solid var(--border);border-top:4px solid var(--pink);border-radius:6px;grid-template-columns:minmax(240px,1fr) 2fr;align-items:center;gap:32px;padding:32px;display:grid}.anchor-price__amount{color:var(--charcoal);margin:0;font-size:3rem;font-weight:800;line-height:1.1}.anchor-price__terms{margin:6px 0 0}.anchor-price__list{margin:0}@media (max-width:780px){.anchor-calc,.anchor-price{grid-template-columns:1fr}}.avipel-switch{margin-bottom:14px}.avipel-flights{grid-template-columns:repeat(3,minmax(0,1fr));gap:12px;margin:14px 0 6px;padding:0;list-style:none;display:grid}.avipel-flights__item{border:1px solid var(--border);border-top:4px solid var(--pink);background:#fff;border-radius:6px;flex-direction:column;gap:4px;padding:16px 18px;display:flex}.avipel-flights__item--feb{border-top-color:#d9d9d9}.avipel-flights__item small{color:#777;letter-spacing:.06em;text-transform:uppercase;font-size:.68rem;font-weight:800}.avipel-flights__item strong{color:var(--charcoal);font-size:.98rem}.avipel-flights__item span{color:#444;font-size:.84rem;line-height:1.45}.avipel-audiences{grid-template-columns:repeat(auto-fill,minmax(320px,1fr));gap:20px;margin-top:14px;display:grid}.avipel-audience{border:1px solid var(--border);background:#fff;border-radius:8px;padding:18px 20px}.avipel-audience .bmc-new-ad__head{margin-bottom:10px}.avipel-audience dl{gap:4px;margin:0;font-size:.88rem;line-height:1.5;display:grid}.avipel-audience dt{color:#6a6a6a;letter-spacing:.06em;text-transform:uppercase;margin-top:6px;font-size:.68rem;font-weight:800}.avipel-audience dd{color:#333;margin:0}.avipel-callouts{grid-template-columns:repeat(2,minmax(0,1fr));gap:20px;margin-top:24px;display:grid}.avipel-callout{border-left:3px solid var(--pink);background:var(--bg-alt);padding:20px 24px}.avipel-callout .kicker{margin-bottom:6px}.avipel-callout p:last-child,.avipel-callout ul{margin:0;font-size:.9rem;line-height:1.55}.avipel-callout ul{padding-left:18px}.avipel-callout li{margin-bottom:4px}.avipel-confirm{gap:0;margin:10px 0 0;padding:0;list-style:none;display:grid}.avipel-confirm li{border-top:1px solid var(--border);grid-template-columns:minmax(180px,280px) minmax(0,1fr);gap:16px;padding:12px 0;font-size:.9rem;line-height:1.5;display:grid}.avipel-confirm strong{color:var(--charcoal)}.avipel-confirm span{color:#444}.avipel-keywords{color:#555;margin:12px 0 0;font-size:.82rem;line-height:1.5}.avipel-flag{color:#a32626;letter-spacing:.04em;text-transform:uppercase;background:#fdecec;border-radius:999px;margin-left:8px;padding:1px 7px;font-size:.64rem;font-style:normal;font-weight:800}.avipel-assets{grid-template-columns:minmax(0,1.3fr) minmax(0,1fr);gap:28px;margin-top:10px;display:grid}.avipel-assets h4{color:#6a6a6a;letter-spacing:.06em;text-transform:uppercase;margin:0 0 8px;font-size:.68rem;font-weight:800}.avipel-assets h4:not(:first-child){margin-top:16px}.avipel-assets p{margin:0 0 6px;font-size:.9rem}.avipel-sitelinks{grid-template-columns:repeat(2,minmax(0,1fr));gap:10px;margin:0;padding:0;list-style:none;display:grid}.avipel-sitelinks li{background:#fff;border:1px solid #dadce0;border-radius:8px;flex-direction:column;padding:10px 12px;font-family:Roboto,Arial,sans-serif;font-size:13px;display:flex}.avipel-sitelinks strong{color:#1a0dab;font-size:15px;font-weight:400}.avipel-sitelinks span{color:#4d5156}.avipel-chips{flex-wrap:wrap;gap:6px;display:flex}.avipel-chips span{border:1px solid var(--border);color:var(--charcoal);background:#fff;border-radius:999px;padding:3px 10px;font-size:.78rem;font-weight:700}.avipel-square{aspect-ratio:1}.avipel-who{color:#555;margin:-2px 0 10px;font-size:.82rem;line-height:1.45}.avipel-media img{width:100%}.avipel-media--story{background:#111;justify-content:center;display:flex}.avipel-media--story img{width:auto;max-width:100%;max-height:560px}.avipel-lines{max-width:760px;padding:4px 16px 12px}@media (max-width:900px){.avipel-flights,.avipel-callouts,.avipel-assets{grid-template-columns:minmax(0,1fr)}.avipel-switch{grid-template-columns:minmax(0,1fr)!important}}@media (max-width:560px){.avipel-audiences,.avipel-sitelinks{grid-template-columns:minmax(0,1fr)}.avipel-confirm li{grid-template-columns:minmax(0,1fr);gap:4px}}.pma-gap{margin-top:32px}.pma-tag{letter-spacing:.05em;text-transform:uppercase;vertical-align:2px;white-space:nowrap;cursor:help;border-radius:999px;padding:1px 7px;font-size:.64rem;font-style:normal;font-weight:800;line-height:1.5;display:inline-block}.pma-tag--measured{color:#167346;background:#e5f7ed}.pma-tag--estimated{color:#2f4f8f;background:#eef2fb}.pma-tag--confirm{color:#8a5a00;background:#fff3dd}.pma-stats{grid-template-columns:repeat(3,minmax(0,1fr));gap:16px;margin:32px 0 0;display:grid}.pma-stat{border:1px solid var(--border);border-top:4px solid var(--pink);background:#fff;flex-direction:column;align-items:flex-start;gap:6px;padding:20px 22px;display:flex}.pma-stat strong{color:var(--charcoal);font-size:2rem;line-height:1.1}.pma-stat span:not(.pma-tag){color:#444;font-size:.95rem;line-height:1.45}.pma-legend{margin:24px 0 32px}.pma .external-link{overflow-wrap:anywhere;display:inline}.pma .data-table .external-link{text-decoration:underline}.pma-legend ul{color:#444;gap:6px;margin:0;padding:0;font-size:.9rem;list-style:none;display:grid}.pma-legend li{align-items:baseline;gap:10px;display:flex}.pma-legend .pma-tag{text-align:center;min-width:92px}.pma-note-list{color:#444;gap:6px;margin:0 0 8px;padding-left:18px;font-size:.93rem;line-height:1.5;display:grid}.pma-note-list li::marker{color:var(--pink)}.pma-note-list strong{color:var(--charcoal)}.ppr-note .pma-note-matters{background:var(--bg-alt);color:#333;padding:10px 12px}.pma-plan{gap:8px;display:grid}.ppr-note .pma-plan p{margin:0}.pma-plan__label{background:var(--charcoal);color:#fff;letter-spacing:.05em;text-transform:uppercase;vertical-align:1px;border-radius:999px;margin-right:8px;padding:1px 8px;font-size:.66rem;font-weight:800;display:inline-block}.pma-plan__label--seo{background:var(--pink)}.pma-goal{margin-bottom:32px}.pma-findings{counter-reset:pma-find;gap:0;margin:0 0 28px;padding:0;list-style:none;display:grid}.pma-findings li{counter-increment:pma-find;border-top:1px solid var(--border);grid-template-columns:2em minmax(0,1fr);gap:4px 8px;padding:16px 0;display:grid}.pma-findings li:before{content:counter(pma-find);color:var(--pink);grid-row:span 2;font-size:1.3rem;font-weight:800;line-height:1.3}.pma-findings strong{color:var(--charcoal);font-size:1.05rem}.pma-findings span{color:#444}.pma-phases{counter-reset:pma-phase;grid-template-columns:repeat(3,minmax(0,1fr));gap:12px;margin:8px 0 0;padding:0;list-style:none;display:grid}.pma-phases li{counter-increment:pma-phase;border:1px solid var(--border);background:#fff;flex-direction:column;gap:3px;padding:16px 18px;display:flex}.pma-phases strong:before{content:"Phase " counter(pma-phase) ": ";color:var(--pink)}.pma-phases strong{color:var(--charcoal)}.pma-phases small{color:#777;letter-spacing:.04em;text-transform:uppercase;font-size:.78rem;font-weight:700}.pma-phases span{color:#444;font-size:.92rem}.pma-checks{gap:0;margin:0;padding:0;list-style:none;display:grid}.pma-checks li{border-top:1px solid var(--border);padding:14px 0 14px 30px;position:relative}.pma-checks li:before{content:"✓";color:var(--pink);font-weight:800;position:absolute;top:14px;left:4px}.pma-checks strong{color:var(--charcoal)}.pma-status{letter-spacing:.04em;text-transform:uppercase;white-space:nowrap;border-radius:999px;padding:3px 9px;font-size:.7rem;font-weight:800;display:inline-block}.pma-status--working{color:#167346;background:#e5f7ed}.pma-status--needs{color:#8a5a00;background:#fff3dd}.pma-status--missing{color:#a32626;background:#fdecec}.pma-jump{color:var(--pink);white-space:nowrap;font-size:.84rem;font-weight:700;text-decoration:none}.pma-jump:hover{text-decoration:underline}.pma-foundfix{grid-template-columns:repeat(2,minmax(0,1fr));gap:28px;margin-top:8px;display:grid}.pma-foundfix>div{border:1px solid var(--border);background:#fff;min-width:0;padding:20px 22px}.pma-foundfix>div:last-child{border-top:3px solid var(--pink)}.pma-foundfix>div:first-child{border-top:3px solid #bbb}.pma-foundfix p,.pma-foundfix li{font-size:.95rem}.pma-foundfix p:last-child{margin-bottom:0}.pma-foundfix .ppr-h4{flex-wrap:wrap;align-items:center;gap:8px;display:flex}.pma-stack{gap:36px;display:grid}.pma-h3{margin-bottom:10px;font-size:1.15rem;font-weight:800}.pma-shot{margin:0 0 28px}.pma-shot img{border:1px solid var(--border);background:#fff;width:100%;height:auto;display:block}.pma-shot figcaption{color:#666;margin-top:8px;font-size:.86rem}.pma-shot-note{margin:-4px 0 16px}.pma-more{border:1px solid var(--border);background:#fff;margin-top:24px}.pma-more summary{color:var(--charcoal);cursor:pointer;padding:14px 18px;font-weight:800}.pma-more summary:hover{color:var(--pink)}.pma-more[open] summary{border-bottom:1px solid var(--border)}.pma-more .table-scroll{margin:0}.pma-titles td{vertical-align:top;font-size:.86rem}.pma-titles td:first-child{white-space:nowrap}.pma-words{grid-template-columns:repeat(6,minmax(0,1fr));gap:10px;margin:0 0 28px;display:grid}.pma-words div{border:1px solid var(--border);text-align:center;background:#fff;flex-direction:column;align-items:center;gap:2px;padding:14px 8px;display:flex}.pma-words strong{color:var(--charcoal);font-size:1.8rem;line-height:1.1}.pma-words .is-zero strong{color:var(--pink)}.pma-words span{color:#555;font-size:.86rem}.pma-sub{color:#666;margin-top:6px;font-size:.86rem;display:block}.pma-ai{grid-template-columns:repeat(2,minmax(0,1fr));gap:20px;display:grid}.pma-ai__card{border:1px solid var(--border);background:#fff;flex-direction:column;padding:20px 22px;display:flex}.pma-ai__who{color:#777;letter-spacing:.06em;text-transform:uppercase;margin:0 0 4px;font-size:.72rem;font-weight:800}.pma-ai__q{color:var(--charcoal);margin:0 0 16px;font-size:1rem;font-style:italic;font-weight:600}.pma-ai__lists{flex:1;grid-template-columns:repeat(2,minmax(0,1fr));gap:16px;display:grid}.pma-ai__lists ol{color:#444;margin:0;padding-left:20px;font-size:.88rem}.pma-ai__lists li.is-more{color:#888;margin-left:-20px;list-style:none}.pma-ai__premier{color:#7a1d1d;background:#fdecec;margin:16px 0 0;padding:12px 14px;font-size:.9rem}.pma-cards{grid-template-columns:repeat(2,minmax(0,1fr));gap:16px;display:grid}.pma-card{border:1px solid var(--border);border-left:3px solid var(--pink);background:#fff;flex-direction:column;gap:6px;padding:20px 22px;display:flex}.section:not(.section--alt) .pma-card{background:var(--bg-alt)}.pma-card strong{color:var(--charcoal)}.pma-card__big{font-size:1.6rem;line-height:1.15}.pma-card span{color:#444;font-size:.93rem}.pma-program{grid-template-columns:repeat(2,minmax(0,1fr));gap:20px;display:grid}.pma-program__card{border:1px solid var(--border);border-top:4px solid var(--pink);background:#fff;padding:22px 24px}.pma-program__card .kicker{margin-bottom:2px}.pma-program__def{color:#777;margin:0 0 10px;font-size:.84rem}.pma-program__card h3{margin-bottom:10px;font-size:1.12rem;font-weight:800}.pma-program__card p,.pma-program__card li{font-size:.94rem}.pma-heat{gap:12px;margin:0;padding:0;list-style:none;display:grid}.pma-heat li{gap:4px;font-size:.92rem;display:grid}.pma-heat__label{color:#555;letter-spacing:.05em;text-transform:uppercase;background:#eee;border-radius:999px;justify-self:start;padding:2px 9px;font-size:.68rem;font-weight:800}.pma-heat__label--hot{background:var(--pink);color:#fff}.pma-heat__label--warm{color:#8a5a00;background:#fff3dd}.pma-path{color:#555;word-break:break-word;font-family:ui-monospace,SFMono-Regular,Menlo,monospace;font-size:.8rem!important}.pma-pp td{background:#fff7fa}.pma-blanks{gap:12px;margin:0 0 8px;padding-left:22px;display:grid}.pma-blanks li::marker{color:var(--pink);font-weight:800}.pma-blank{vertical-align:-2px;border-bottom:2px solid #bbb;width:9em;margin:0 4px;display:inline-block}.pma-blank--short{width:3em}.pma-decisions{grid-template-columns:minmax(0,1fr)}@media (max-width:900px){.pma-stats,.pma-phases,.pma-ai,.pma-program,.pma-cards,.pma-foundfix{grid-template-columns:minmax(0,1fr)}.pma-words{grid-template-columns:repeat(3,minmax(0,1fr))}}@media (max-width:560px){.pma-status{white-space:normal}.pma-health{min-width:0}.pma-health thead{display:none}.pma-health tr{border-bottom:1px solid var(--border);grid-template-columns:minmax(0,1fr) auto;gap:6px 12px;padding:14px 12px;display:grid}.pma-health td{border:0!important;padding:0!important}.pma-health td:nth-child(3),.pma-health td:nth-child(4){grid-column:1/-1}.pma-ai__lists{grid-template-columns:minmax(0,1fr)}.pma-legend li{flex-direction:column;gap:2px}}.pma [id]{scroll-margin-top:110px}.pma-onscreen{border-left:3px solid var(--charcoal);color:#333;background:#fafafa;margin:0;padding:8px 10px;font-size:.86rem;line-height:1.45}.pma-onscreen span{color:#777;letter-spacing:.08em;text-transform:uppercase;margin-bottom:2px;font-size:.66rem;font-weight:800;display:block}.pma-ask{border:1px dashed var(--pink);color:#333;background:#fff7fa;margin:0;padding:8px 10px;font-size:.86rem;line-height:1.45}.pma-ask strong{color:var(--pink-dark)}.pma-walking .is-focus{outline:3px solid var(--pink);outline-offset:8px;border-radius:2px;transition:outline-color .3s}.pma-walk__dots button.is-chapter{margin-left:8px}.pma-build td{vertical-align:top;font-size:.9rem}.pma-build td:first-child{min-width:170px}.pma-support{grid-template-columns:repeat(2,minmax(0,1fr));gap:16px;margin:16px 0 10px;display:grid}.pma-support__card{border:1px solid var(--border);border-top:3px solid var(--pink);background:#fff;padding:18px 20px}.section:not(.section--alt) .pma-support__card{background:#fff}.pma-support__pp{color:var(--charcoal);margin:0 0 4px;font-weight:800;line-height:1.3}.pma-support__pp span{color:var(--pink);letter-spacing:.07em;text-transform:uppercase;font-size:.7rem;display:block}.pma-support__head{margin:0 0 12px}.pma-support__head code{font-size:.78rem!important}.pma-support__list{gap:10px;margin:0;padding-left:20px;display:grid}.pma-support__list li::marker{color:var(--pink);font-weight:800}.pma-support__list li{font-size:.9rem;line-height:1.45}.pma-support__list strong{color:var(--charcoal)}.pma-support__list span{color:#555;font-size:.84rem;display:block}.pma-support__list .pma-tag{display:inline-block}.pma-support__list em{color:#777;font-style:normal;font-weight:700}@media (max-width:900px){.pma-support{grid-template-columns:minmax(0,1fr)}}.pma-walk__beats{gap:6px;padding:10px 18px 0;display:flex}.pma-walk__beats button{border:1px solid var(--border);color:#555;cursor:pointer;font:inherit;background:#fff;border-radius:999px;align-items:center;gap:6px;padding:4px 10px 4px 4px;font-size:.76rem;font-weight:700;display:inline-flex}.pma-walk__beats button span{color:#555;background:#eee;border-radius:50%;place-items:center;width:18px;height:18px;font-size:.68rem;display:grid}.pma-walk__beats button.is-active{border-color:var(--charcoal);color:var(--charcoal)}.pma-walk__beats button.is-active span{background:var(--pink);color:#fff}.pma .ppr-main{max-width:900px}.pma-start{margin:28px 0 0}.pma-start .ppr-fine{max-width:520px}.pma .ppr-section{transition:opacity .25s}.pma-walking .ppr-section:not(.is-current){opacity:.5}.pma-walking .ppr-section.is-current .ppr-main>.kicker{position:relative}.pma-walking .ppr-section.is-current .ppr-main>.kicker:before{content:"";background:var(--pink);width:4px;position:absolute;top:-4px;bottom:-4px;left:-18px}.pma-walk{z-index:60;border:1px solid var(--border);border-top:4px solid var(--pink);background:#fff;flex-direction:column;width:440px;display:flex;position:fixed;top:84px;bottom:14px;right:24px;box-shadow:0 18px 50px #00000029}.pma-walk__head{justify-content:space-between;align-items:center;gap:10px;padding:10px 18px 0;display:flex}.pma-walk__count{color:#777;letter-spacing:.08em;text-transform:uppercase;margin:0;font-size:.72rem;font-weight:800}.pma-walk__tools{gap:2px;display:flex}.pma-walk__icon{color:#555;cursor:pointer;background:0 0;border:0;border-radius:50%;place-items:center;width:30px;height:30px;padding:0;font:1.3rem/1 Arial,sans-serif;display:grid}.pma-walk__icon:hover,.pma-walk__icon:focus-visible{color:var(--pink);background:#f3f3f3}.pma-walk__collapse{font-size:1rem;display:none}.pma-walk__title{margin:4px 18px 8px;font-size:1.05rem;font-weight:800;line-height:1.3}.pma-walk__title span{color:var(--pink)}.pma-walk__progress{background:#eee;height:3px;margin:0 18px}.pma-walk__progress span{background:var(--pink);height:100%;transition:width .25s;display:block}.pma-walk__body{flex-direction:column;flex:1;gap:10px;min-height:0;padding:10px 18px 22px;display:flex;overflow-y:auto;-webkit-mask-image:linear-gradient(#000 calc(100% - 22px),#0000);mask-image:linear-gradient(#000 calc(100% - 22px),#0000)}.pma-walk .ppr-note h4{margin-bottom:2px;font-size:.8rem}.pma-walk .ppr-note p,.pma-walk .pma-note-list{font-size:.84rem;line-height:1.42}.pma-walk .pma-onscreen,.pma-walk .pma-ask{padding:6px 10px;font-size:.82rem;line-height:1.4}.pma-walk .pma-note-list{gap:4px;margin-bottom:6px}.pma-walk .ppr-note .pma-note-matters{padding:8px 10px}.pma-walk__dots{border-top:1px solid var(--border);flex-wrap:wrap;gap:5px;padding:8px 18px 0;display:flex}.pma-walk__dots button{cursor:pointer;background:#d6d6d6;border:0;border-radius:3px;width:14px;height:6px;padding:0}.pma-walk__dots button:hover{background:#aaa}.pma-walk__dots button.is-active{background:var(--pink);width:26px}.pma-walk__upnext{color:#666;margin:0;padding:6px 18px 0;font-size:.84rem}.pma-walk__upnext strong{color:var(--charcoal)}.pma-walk__nav{justify-content:space-between;gap:10px;padding:8px 18px 12px;display:flex}.pma-walk__nav .secondary-btn{white-space:nowrap}.pma-walk__nav .secondary-btn:disabled{opacity:.4;cursor:default}.pma-walk__nav .btn-cta{padding:12px 22px;font-size:.74rem}.pma-walk-open{z-index:60;padding:12px 18px;font-size:.74rem;position:fixed;bottom:24px;right:24px;box-shadow:0 10px 30px #0003}@media (min-width:981px){.pma-walking{margin-right:440px}.pma-walking .hero>.container,.pma-walking .ppr-section>.container{padding-left:44px;padding-right:44px}.pma-walk{border:0;border-left:1px solid var(--border);border-top:4px solid var(--pink);top:73px;bottom:0;right:0;box-shadow:-14px 0 40px #00000014}}@media (max-width:980px){.pma-walk{border-bottom:0;border-left:0;border-right:0;width:auto;max-height:58vh;inset:auto 0 0}.pma-walk__collapse{display:grid}.pma-walk.is-collapsed .pma-walk__body,.pma-walk.is-collapsed .pma-walk__dots,.pma-walk.is-collapsed .pma-walk__progress,.pma-walk.is-collapsed .pma-walk__upnext{display:none}.pma-walking{padding-bottom:58vh}.pma-walking .ppr-section:not(.is-current){opacity:1}.pma-walking .ppr-section.is-current .ppr-main>.kicker:before{left:-12px}.pma-walk-open{bottom:16px;right:16px}}@media (min-width:981px) and (max-height:820px){.pma-walk__dots{display:none}.pma-walk__title{margin-bottom:6px;font-size:1rem}}@media (min-width:981px) and (max-height:760px){.pma-walk .ppr-note p,.pma-walk .pma-note-list,.pma-walk .pma-onscreen{font-size:.79rem;line-height:1.38}.pma-walk__body{gap:8px}}
